Sales Funnel / “Conversion” Copywriter

As a member of the Marketing Team, the Sales Funnel Copywriter will craft high-quality and engaging direct response copy that guides potential customers through the sales process. This person is an expert in the Sales Funnel as they identify customers’ desires, set out requirements to solve our customers’ problems, and design marketing strategies to speak to customers’ preferences and wants. The Sales Funnel Copywriter successfully moves customers through Five Stages: Awareness, Interest, Decision, Action, and Retention.

Responsibilities:
– Writing persuasive and engaging direct response copy that drives conversions
– Conducting continual customer and market research to get a deeper understanding of our target audience’s pain points
– Collaborating with the Marketing team to improve conversion rates at each stage of the marketing funnel
– Monitoring conversion rates and reviewing reports with management
– Provide ongoing copy variations for split testing throughout the funnel
– Researching industry trends and looking for areas of improvement
– Making suggestions for improving the quality and effectiveness of existing copy

The following is a list of items you may be working on at any given time.

> Opt-in and Sales Copy
– Collaborate on Hooks
– eBook titles
– Opt-In Page Copy
– Sales Pages
– Checkout & Order Bumps
– Upsells & Downsells
– Exit Popups
– Video Scripts
– Content Page Headlines

> Email Copy
– Autoresponder Sequences
– Consumption Emails
– Sales Emails
– Buyer Sequences
– Shopping Cart Abandonment

> Facebook Ad Copy
– Facebook Ad Copy
– Retargeting Ad Copy
– Facebook Compliant Page Copy

> Affiliate Swipe Copy
– Email Swipes
– Social Media Swipes
– Social Share Copy
– Graphics Copy

Requirements:
– High proficiency in the English language
– Superb copywriting and research skills
– A proven record of writing copy that increases conversion rates
– Ability to simplify complicated concepts for different audiences
– Knowledge of Direct Response Marketing
– Excellent communication, collaboration, and teamwork skills
– Experience working in the health industry a plus (but not required)

Qualifications:
– 3 years of experience working as a Conversion Copywriter with proven and verifiable results