Sales Funnel Copywriter

We’re an info-publishing and direct response marketing company with a seasoned and proven team of 20+ year veterans (each) in entrepreneurship, marketing and operations and we’re looking for our expert counter-part in content.

We deliver content, courses, consulting, coaching and community to help 6-figure experts go from fumbling (doing most of the activities in their business on their own with no leverage) to freedom (exiting their 7-8 figure business or have the option to) in 5 years or less in a structured and systemized 5-level game (Fumbling, Focused, Flow, Flexible, Freedom).

As a member of the Marketing Team, the Sales Funnel Copywriter will craft high quality and engaging content that guides potential customers through the sales process. This person is an expert in the Sales Funnel as they identify customers’ desires, set out requirements to solve our customers’ problems, and design marketing strategies to speak to customers’ preferences and wants. The Sales Funnel Copywriter successfully moves customers through Five Stages: Awareness, Interest, Decision, Action, and Retention.

Responsibilities:
Writing persuasive and engaging copy that drives conversions
Implementing the best SEO practices to optimize ad copy and boost visibility
Conducting continual customer and market research to get a deeper understanding of our target audience’s pain points
Collaborating with the Marketing team to improve conversion rates at each stage of the marketing funnel
Monitoring conversion rates and creating monthly reports
Performing A/B testing to determine which variation drives the largest number of conversions
Researching industry trends and looking for areas of improvement
Making suggestions for improving the quality and effectiveness of existing copy

Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
3 years of experience working as a Conversion Copywriter
High proficiency in the English language
Superb copywriting and research skills
A proven record of writing copy that increases conversion rates
Ability to simplify complicated concepts for different audiences
Knowledge of Digital Marketing and SEO
Excellent communication, collaboration, and teamwork skills

Core Team Values:

Conscious: We each take full ownership and responsibility for our thoughts, beliefs and experience. We use every uncomfortable experience to grow and heal from the inside out. We choose to believe that everything is happening FOR us, not happening TO us. We never blame or shame a team member for our feelings or experience.

Champion: We all have Michael Jordan talent in something. We discover, live and strengthen our Zone of Genius talent.

C.A.N.I.: We live the mantra “constant and never-ending improvement” in every area of our lives including our work.

Charged: Health and Growth are HIGH priorities for us and we are energized as a benefit of how well we take care of our mental, physical and emotional lives.

Committed: This isn’t a job, it’s a mission that we live and live for. We’re dedicated and passionate about the company’s Mission and goals.

Collaborative: We enjoy connecting and collaborating with each other to achieve the desired and agreed upon goals.

Consistent: We show up in our lives and in our work; even when it’s hard, even when it’s boring, even when we don’t feel like it because it’s who we are. “We do today what others won’t do, to have tomorrow, what others won’t have.” ~ Les Brown

Contribution Focused: We care deeply about impact and income and make decisions based on impact as our top priority, only second to Integrity.

Caring / Cared For: We love ourselves first and we give love to each other, our customers, and everyone else from our overflow.

Congruent: Our words and actions are in alignment with our desires. We choose integrity over everything else. We never compromise our integrity for income.