Salesforce Marketing Cloud Developer

The Salesforce Marketing Cloud Developer supports the activities related to Marketing Engagement and Communications through the capabilities of Salesforce Marketing Cloud.
The Salesforce Marketing Cloud Developer transforms the requirements of marketing users into solutions through developments and customizations in Marketing Cloud with associated platforms of the company.
RESPONSIBILITIES
• Develop HTML email templates across multiple browsers, platforms, and devices, in collaboration with design and marketing teams.
• Development customer journeys with multichannel (e.g.: Email, SMS & Mobile Push) based on business requirements, for both transactional & commercial needs.
• Maintain data structure and synchronization between Marketing Cloud and Salesforce Core Cloud.
• Construct SQL queries (based on MS SQL Server standard) and filtering rules to perform segmentation based on business requirements.
• Development of automated administrative process & queries in Marketing Cloud for data management.
• Develop API/REST solutions and SFMC Custom Activities for integrations with external systems.
• Assist business users to establish A/B testing for digital communications with Journey Builder.
• Prepare test scripts for unit tests and UAT for quality assurance.
• Create reports in Marketing Cloud and Salesforce CRM to support status monitoring and marketing performance evaluation from marketing campaigns.
• Work closely with the Salesforce/Web/Mobile Developers for solutions design like customization of Salesforce objects and multichannel communication establishment.
• Keep up-to-date with the latest trends and best practices in marketing automation technology.
KEY SELECTION CRITERIA
• Bachelor’s degree in Computer Science or related field preferred.
• 2+ years of hands-on experience in Salesforce Marketing Cloud development and administration. (preferred)
• Holder of Salesforce Marketing Cloud Certifications (Administrator, Email Specialist, or Consultant) is a plus
• Strong knowledge of Agile/Scrum and related methodologies (preferred)
• Great communication skills with an enthusiastic personality (essential)
• Proficient in HTML, CSS, Javascript (client and server side), GTL, SQL (essential)
• Knowledge of AMPScript is a plus
• Experience in composing functional specifications documentation is a plus
• Detail-oriented and self-starter with strong written, interpersonal & presentation skills
• Understanding of standard reporting tools including standard Click to view reporting functionality (preferred)
• Analytical in nature with the ability to place the user first
• Solid time management skills and attention to detail
Flexibility to travel to overseas offices to support projects if required