Search engine optimisation specialist (SEO)

Search engine optimisation specialist (SEO) uses digital analytics and marketing skills to transform a company’s online presence

As an SEO specialist you’ll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit.

Responsibilities
As an SEO specialist, you’ll need to:

• Design digital Media campaigns
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through SEO
• Monitor progress of campaigns using various analytical metrics/tools such as Google Analytics and the like to track, monitor and optimise digital presence and submit reports to support marketing initiatives
• Help to promote uniformity and consistency of brand in all marketing materials and across multiple platforms
• Generate, edit, publish and share engaging content daily (e.g. Photos, Videos, Promotions)
• Be familiar with latest SEO standards and techniques including link building
• Generate traffic to the site through organic ranking in Google for customer reviews
• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors
• write original content for webpages – tailored for the target audience
• make technical recommendations to developers
• constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
• engage with other businesses over link-building opportunities
• drive targeted and loyal traffic to a website by community building
• use social media to distribute content and encourage more external sites to link to your content – giving you more authority
• develop and integrate content marketing strategies
• monitor the algorithms set by the search engines to keep up to date with changes.

Working hours
Working hours are normally 9am to 5pm. You may need to work occasional evenings and weekends, if you’re involved in analysing traffic for a large marketing campaign and there is a looming deadline.

Full-time 40hrs per week time tracking software will be used through toggl.

What to expect
SEO work requires you to constantly review your skills and keep up to date with ever changing technological developments and trends. You can do this by reading SEO and internet marketing blogs and keeping abreast of changes in search engine algorithms – especially that of Google. You’ll also need to invest time and effort into creating link-building strategies.
You’ll need to be flexible as it’s likely your workload will be diverse, you could be improving on page SEO one day and writing original content for webpages another as well as link buidling. However, you’ll often have a lot of control over how you manage your workload.

Skills
You’ll need to show:

a genuine interest in SEO and/or digital marketing
evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
a commitment to keeping your technical skills and knowledge up to date
an inquisitive mind which drives you to understand Google’s algorithms and predict what changes might be coming
a good understanding of search engines
an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
a good understanding of PR and how to get the right messages out there
an understanding of how customers search, where they search and why they purchase something online
a good understanding of the wider marketing context
strong analytical skills for understanding ranking algorithms
excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
proficiency in Microsoft Office and an excellent knowledge of Excel and Google Drive, docs and sheets, some experience and knowledge of web hosting.