search engine optimization and social media content writer

Position Overview:
We are seeking a skilled Search Engine Optimization (SEO) and Social Media Content Writer to join our team. In this role, you will be responsible for creating engaging, keyword-optimized content for our website, blog, and social media channels. Your primary focus will be to improve our online visibility, drive organic traffic, and enhance our brand presence across search engines and social media platforms.
Responsibilities:
Conduct keyword research and develop SEO strategies to improve organic search rankings.
Create compelling and well-optimized content for our website, blog, product descriptions, and landing pages, incorporating relevant keywords and best SEO practices.
Craft engaging social media content across various platforms, including TikTok, Facebook, Twitter, Instagram, and others, to increase brand visibility and drive audience engagement.
Develop a content calendar and execute content plans to ensure a consistent and timely flow of high-quality content.
Collaborate with the marketing team to align content creation with overall marketing objectives and campaigns.
Optimize website content, including meta tags, headings, and URLs, to improve search engine visibility and click-through rates.
Monitor and analyze website and social media analytics to track content performance, identify trends, and make data-driven recommendations for content optimization.
Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO and social media marketing.
Collaborate with team members to enhance website structure, user experience, and SEO performance.
Conduct competitor analysis to identify content gaps and opportunities for improvement.
Proofread and edit content for accuracy, clarity, grammar, and SEO effectiveness.
Stay informed about emerging social media platforms, tools, and trends to identify new opportunities for brand visibility and engagement.
Qualifications:
Proven experience as an SEO and social media content writer or similar role.
Strong understanding of search engine optimization principles and best practices.
Proficiency in keyword research tools and SEO analytics platforms.
Strong understanding of the retail industry or e-commerce.
Excellent writing and editing skills with a keen eye for detail.
Strong understanding of social media platforms and their respective best practices.
Ability to create engaging and shareable content tailored to different platforms and target audiences.
Knowledge of content management systems (CMS) and basic HTML.
Basic understanding of web analytics tools, such as Google Analytics .
Strong organizational and time management skills to meet deadlines.
Ability to work both independently and collaboratively in a team environment.