Search Engine Optimization Expert

Search Engine Optimization (SEO) Specialist

We are looking for an SEO Specialist to enable our users to be best able to find our site and our value-add offerings.

The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy?
link building and keyword strategy. This skilled management is what we need in order to increase rankings on all
major search networks.

Responsibilities for SEO Specialist:

• Build an SEO strategy across web entities
• Create an implementation roadmap for implementing best practices to drive more engagement
• Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
• Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Develop and integrate content marketing strategies
• Use social media to distribute content and encourage external sites to link back to the site of the organization
• Drive targeted and loyal traffic to the website through effective community-building
• Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users

Qualifications:

• BS/MS degree in a quantitative? test-driven field
• Two to three years of experience in successfully developing and executing SEO campaigns
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience using? reading? and understanding bid management tools such as Click Equations? Marin? Kenshoo? and Search Ignite
• Working knowledge of HTML? CSS? and JavaScript development and constraints
• Understanding of search engine algorithms and ranking methods
• Excellent written and verbal communication skills (email, phone, etc.)
• Familiarity with WordPress or other content management systems
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus