Search Engine Optimization (SEO) Specialist Expert

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks (Google, Bing, and etc.) You will also manage all SEM campaigns on Google to maximize ROI.

SEO Specialist responsibilities include:
• Optimizing copy and landing pages for search engine optimization of all our websites.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Research and analysis to improve a website’s ranking on search engines like Google.
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with our Web Developer to ensure SEO best practices are properly implemented on newly developed code
• Work with Writer and marketing teams to drive SEO in content creation and websites.

Requirements and skills
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics)
• Knowledgeable on how SEO works on webpages, knowledge in website coding is a plus.
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM

** Please include the word “BLUE”+ the job position you are applying for in the e-mail subject line to prove you have read the entire job posting. If you do not include this, you will automatically be rejected.
We’re looking forward to hearing from you.