Target Genius is a digital marketing agency . As we continue to grow, we are seeking a talented and experienced SEO Specialist to join our team and play a crucial role in optimizing our online presence.
We are looking for a passionate SEO Specialist who will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic to the website. The ideal candidate will have a deep understanding of SEO best practices, a track record of successful SEO campaigns, and the ability to stay up-to-date with the latest industry are in search of a skilled SEO Specialist to join our team and take charge of both On-Page and Off-Page SEO strategies, ensuring the optimal performance of our online presence.
Responsibilities:
Conduct keyword research and analysis to identify target keywords.
Optimize website content, meta tags, and other on-page elements for improved search visibility.
Develop and implement link-building strategies to increase the website’s authority.
Monitor and analyze website performance using SEO tools and Google Analytics.
Stay informed about industry trends, algorithm updates, and best practices.
Collaborate with content creators to ensure SEO-friendly content creation.
Provide recommendations for website structure and navigation improvements.
Stay updated on the latest SEO trends and algorithm changes.
On-Page SEO:
Perform keyword research to identify target keywords and phrases.
Optimize on-page elements, including meta tags, headers, and content, for search engine visibility.
Conduct website audits to identify and resolve on-page SEO issues.
Collaborate with content creators to ensure SEO-friendly content creation.
Stay updated on search engine algorithms and implement changes to on-page elements accordingly.
Off-Page SEO:
Develop and execute effective link-building strategies to enhance the website’s authority.
Collaborate with marketing and outreach teams to build relationships for link-building opportunities.
Monitor and analyze backlink profiles and disavow toxic links.
Stay informed about industry trends and adapt off-page strategies accordingly.
Provide recommendations for off-page optimizations to improve website performance.
Qualifications:
Proven experience as an SEO Specialist with a focus on both On-Page and Off-Page SEO.
In-depth knowledge of SEO best practices and industry trends.
Familiarity with SEO tools such as Moz, SEMrush, or Ahrefs.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.
Experience with website analytics tools (e.g., Google Analytics).
Knowledge of HTML, CSS, and website development principles is a plus.
Education and Experience:
3+ years of hands-on SEO experience
Excellent written and verbal communication skills
Strong content strategy skills, ideally with experience in data-driven content creation, blog strategy, social/search editorial calendars, etc.
Strong presentation skills leveraging data storytelling/visualization, including tailoring messages to different audiences, communicating complex topics simply, and delivering actionable insights
Strong data analysis skills, and proficiency with analytics tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
Proven experience using data to identify insights, make recommendations, and inform the development of strategies and projects
Strong understanding of search algorithm updates, search ranking factors, industry best practices, and technical SEO
Ability to improve search rankings and drive increased search traffic and visibility
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
Systematic process for identifying SEO opportunities and issues, defining solutions, and executing action plans
Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
Passion for staying current in a rapidly evolving digital environment
Experience managing paid search, PPC, or SEM campaigns ideal, but not required
Local SEO/Google My Business management experience ideal
If you’re excited about the prospect of joining our team, contact us now!
APPLY FOR THIS JOB:
Company: **CONFIDENTIAL**
Name: Target Genius
Email: