Seeking a True SEO Specialist

SEO SPECIALIST DEFINED
The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

ESSENTIAL SKILLS
– Experience with Google and Bing’s services, including Analytics and Webmaster Tools
– Extensive experience with Ahrefs
– A functional understanding of HTML and CSS
– The ability to work with back-end SEO elements such as .htaccess, Click to view, metadata, site speed optimization, and related skills
– Proven success in link building and viral strategies
– The ability to deploy an effective local and long-tail search strategy
– A deep understanding of mobile strategy and how it relates to SEO
– A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
– Experience in building inbound organic search traffic and improving SERPs
– A background in creating reports showing web analytics data and site evaluations
– An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
– Familiarity with the best tools in the trade

ROLE & RESPONSIBILITIES
– Develop optimization strategies that increase the company’s website search engine results rankings
– Work with editorial and marketing teams to drive SEO in content creation and content marketing
– Research and implement search engine optimization recommendations
– Create and execute link building strategy
– Determine measurable goals that demonstrate improvement in marketing efforts
– Create actionable SEO outlines for our writers to create compelling and high-quality website content, including blog posts and page descriptions to improve website search results

DAY-TO-DAY TASKS
– Conduct page optimization for search engine marketing
– Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
– Collaborate with others within the marketing department to manage SEO strategy
– Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout client websites and marketing materials
– Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
– Change website architecture, content, linking and other factors to improve SEO positions for target keywords

** Submit your application with “SEO Specialist for Growing Digital Agency” in the subject line **

A bit about us: we are a growing digital agency based out of the Boston area in the United States. We specialize in managed marketing services for small, growth-driven businesses. This job requires outstanding communication and patience with the ability to think and act on one’s own–all while keeping the client’s (and company’s) best interest at heart!

At our agency, we treat each other like family. We have the utmost respect for our clients and for each other. We value communication, honesty and open-mindedness above all else.

Thanks for taking the time to read about this position. We are excited to meet you!