FULL TIME VIRTUAL MARKETING ASSISTANT // LIZ CASKEY CULINARY & WINE EXPERIENCES
Hi there! We are seeking a full time, remote marketing assistant with a results driven past to assist the founder in growing the company’s current marketing programs for Liz Caskey Culinary & Wine Experiences, leaders in culinary & wine travel .
You will be responsible for coordinating a multitude of ongoing tasks and duties, most of which are of the highly creative nature: building our new website and e-shop; brand building, creating travel & wine story videos in conjunction with our founder Liz Caskey, POS Materials, collateral marketing brochures and materials for our trips & wines we import/sell in the US; oversee editorial calendar and publishing of our weekly newsletter and podcast, blog posting and so on.
The right candidate will fit well into this rapid-fire travel & wine business made up of a handful of creative, 100% remote workers. The candidate must excel at attention to detail, clear communication and at storytelling through the lens of various platforms and most importantly a travel, wine, and design-centric angle. This person also can maneuver through the rapid changes and continue to assist in increasing productivity through creative problem solving and thinking. A clear understanding of how to assist a highly creative founder with a rapid firing brain, is a must.
This is a great opportunity for the right person to delve deeper into the both the travel, wine, and media industries and participate in the creative and planning stages of brand creation/building/maintenance and help us achieve cohesive and economical marketing and PR tactics at the intersection of travel and wine in South America, California, and beyond.
JOB REQUIREMENTS:
-SELF-STARTER & TAKE INITIATIVE: We are not looking for someone to be told what to do. The founder is looking for someone to not only deliver tasks yet see how they can go above and beyond to anticipate what needs to be done, leverage idle time, create systems and processes in marketing, and ultimately, drive more revenue for the business.
Create systems and processes for all marketing activities. This is a PILLAR of this position so that our marketing, editorial and content creation becomes consistent.
-Up-to-date on trending digital marketing platforms and techniques like social media (Instagram, TikTok, Facebook, LinkedIn)
-Experience using software for newsletter publishing like FloDesk, Mailchimp, etc.
-Experience using graphic design software such as Canva and Adode suite
-Experience in podcast production preferable
-Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)
-Familiarity with online calendar management and editorial calendar planning.
-Ability to work independently and in an entrepreneurial environment with strong project management and organizational skills
-Strong copy editing and writing skills in English – examples of portfolios will be requested.
-Brand and voice management skills (Be able to quickly grasp the brand, brand voice and brand strategy for each of the two different brands)–examples of previous work will be requested
-Excellent eye for detail and superb organizational skills
-Takes ownership for work and enjoys problem solving and presenting solutions to Founder–not for them to resolve for you.
-Passionate about travel, food, wine with concrete, demonstrated experience and examples. Plus if in South American culture
-Knowledge of Spanish a plus
MORE INFORMATION:
A quick snapshot of the person we need would be someone who can quickly pull together the components for one of our educational videos by calling to mind photos and footage from our organized and extensive database, writing a quick script in the voice and structure of the brand and organizing said brand assets into an easy-to-understand fashion for our video creator/editor. Other days you may need to quickly throw together a newsletter, plan the monthly social media calendar, liaise with other freelancers on the LCCWE team for upcoming podcast episodes to be published, get quotes from the printer, organize and track expenses, assist in the development, execution and marketing of new packaging concepts, laisse in website design, aid in the organization of online wine tastings or in-store demos, edit and upload trip itineraries, e-shop product descriptions, and blog posts including photos onto the website and keep all files clearly organized inside the company’s internal systems.
RESPONSIBILITIES:
Document all administrative procedures & then follow those procedures–THIS IS THE CORNERSTONE. EVERYTHING YOU DO MUST BE DOCUMENTED AS A PROCESS WITHIN A SYSTEM AND FOLLOWED IF THE SYSTEM DOES NOT ALREADY EXIST.
-Copywriting and editing
-Oversee publishing of weekly Newsletter
-Oversee publishing of weekly podcast & pitching to have founder on other podcasts in related industries
-Oversee Blog Posting
-Script Writing/Editing for Videos/Video Organization for Video Editors & Design Team
-Press Release & Press Outreach
-Press & Marketing Plan Development & Maintenance
-Photo Editing, Photo/Video Clip Organization & Labeling
-General Scheduling and Project Timeline Management
-Liaise for Website Design with Founder, Designers & Programmers
-Social Media Management, Social Media Strategy/Reels & Supervise Social Media Posters
-Customer Marketing Liaising
General Communication Liaison
-Market Research (compiling/reporting on buying trends, food trends)
-Help create and expand new brand/company talking points
-Marketing Materials for travel itineraries & wines
-Travel Research & Other Misc. Tasks
-Email management and organization of folders.
-Respond to emails and marketing-related inquiries
-Actively contribute to the growth of the business. Bring forth new ideas and strategies.
ABOUT YOU:
For this position, you must possess the following qualities to be successful:
-Fast implementer & self-starter
-Great written and oral communicator
-Dependable & trustworthy
-Be a natural storyteller both visually and with words
-Have an eye for aesthetics and design that can clearly correlate with the LCCWE brand
-Detail-oriented and a proven passion for creating and operating systems
-Have a “get the job done” attitude & ethic for hard work
-Go above and beyond what is asked of you. Strive for excellence and improve the company’s performance and brand visibility
-Bachelor’s degree in graphic design, visual arts, marketing, or relevant field preferred.
-Perfect English and some working knowledge of Spanish is preferred as we work with South America.
ABOUT LCCWE:
Here are a few things you should know about our business:
–Liz Caskey Culinary & Wine Experiences is a luxury travel agency creating culinary and wine journeys in South America and California. We work with very high level customers and our core mission is to open South America’s fine wines, cuisine, craftsmanship, and culture to our guests. We also import fine wines from South America from terroir producers we visit to the United States. This is a growing part of our business. You can learn more about us here:
-We have a weekly newsletter to thousands of clients, a weekly podcast and are moving more deeply into media initiatives
-We move very fast & expect the people we work with to be the same way
-We are very loyal to our employees & treat them with respect
ABOUT COMPENSATION:
-Full time, 40 hours per week
-Ability to work from 9am-5pm EST Monday – Friday. Some weekends may be necessary during the busiest months of the year (November – April).
-Bimonthly pay
HOW TO APPLY:
#1 If you are interested in this position and believe you have the qualities listed above to be successful, first complete this Google Form: /qWw7bHbS46NjCnXZ9
#2 Then email and in the subject line, type: “#MarketingAssistant JobOpp application has been submitted” In the first paragraph, tell us why you want this job, what experience you bring to the company, and how you would contribute to be an asset to the company and ultimately its growth. DON’T FORGET TO ATTACH YOUR RESUME and a link to your portfolio to showcase your work in design, social media, copywriting and other related experience. We will not consider candidates without a formal portfolio of work.
#3 Once you submit your responses, if you have followed the application guidelines, we will respond within 48 hours. Be on the lookout for an email coming from:
IF YOU DO NOT FOLLOW THESE STEPS, YOUR APPLICATION WILL NOT BE CONSIDERED.
Congratulations you made it to the end! We look forward to learning more about you.
This is an ongoing position. We want to work with a team player for years, not weeks.
APPLY FOR THIS JOB:
Company: Prop Legal Pty Ltd
Name: Liz Caskey
Email: