MJ2 Marketing / DigitalMaxx is seeking a talented individual to join our team as a Search Engine Marketing (SEM) Specialist with a focus on managing paid media campaigns on Google, Meta, and all other pay-per-click (PPC) marketing platforms. A successful SEM Specialist will use a mix of creative and analytical strategies to target specific audiences and earn the best possible return on investment from various paid marketing platforms. This requires the planning and optimization of paid campaigns.
Responsibilities
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Collaborate with Google and Meta representatives and specialists as needed to further optimize performance.
Collaborate with developers to ensure conversions are accurately tracked and working properly.
Requirements
3-5 years of experience in digital marketing (agency experience preferred)
Experience with Google Analytics, Google AdWords, and Meta Business Suite
Functional experience with all social media platforms
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Excellent writing proficiency and content creation skills
Research and problem-solving skills
Excellent written and oral communication skills
Self-motivated and professional demeanor
Able to complete tasks independently, and as part of a team
Able to manage deadlines without supervision, taking responsibility for the work at hand, and deliver projects on time
Able to receive and follow through on team leader or client feedback
Ability to work on multiple projects, with multiple project teams
APPLY FOR THIS JOB:
Company: CW Investments
Name: Jennifer Dring
Email: