SENIOR Advertisement Operations Specialist

We are looking for a highly skilled and motivated Google and Facebook Paid Ads Manager to join our marketing agency. The successful candidate will be responsible for developing, implementing, and optimizing paid search and social media campaigns on Google Ads and Facebook Ads platforms to drive traffic and conversions for our client’s campaigns. This position requires a deep understanding of digital marketing, data analysis, and the ability to manage multiple campaigns simultaneously.

Responsibilities:
• Develop, implement, and manage paid search and social media campaigns on Google Ads and Facebook Ads platforms.
• Perform keyword research, ad copywriting, and targeting to optimise ad performance and increase conversion rates.
• Monitor and analyse campaign performance data to identify opportunities for optimisation and create data-driven recommendations.
• Collaborate with the creative team to develop engaging ad creatives that align with the brand’s tone and voice.
• Work with the team to coordinate campaigns and ensure cohesive messaging across all marketing channels.
• Stay up-to-date with the latest trends and best practices in digital marketing and search engine optimisation.

Requirements:
• Bachelor’s degree in marketing, advertising, or a related field.
• 7+ years of experience in digital marketing, specifically in paid search and social media advertising.
• Extensive knowledge of Google Ads and Facebook Ads platforms, as well as Google Analytics and other marketing analytics tools.
• Strong analytical skills with the ability to interpret complex data sets and create actionable insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with other teams.
• Creative problem-solving abilities and the ability to think strategically.
• Detail-oriented with a strong focus on accuracy and quality of work.

Preferred Qualifications:
• Google Ads and Facebook Ads certifications.
• Experience with A/B testing and conversion rate optimisation.
• Experience with other digital advertising platforms such as LinkedIn Ads, TikTok Ads, and YouTube Ads.
• Experience with marketing automation tools such as HubSpot would be preferable however not a requirement.

Salary: PHP 45,000 – 50,000 (dependent on experience)