Senior Conversion Rate Optimization CRO I A/B Split Testing Specialist

** Please READ the FULL job description before applying **

We are a fast growing physical e-commerce organization and looking for a long term quick minded senior CRO role.

The ideal candidate:

As an analytically minded Conversion Rate Optimization (CRO) Senior Specialist, you are responsible for executing optimization efforts to improve user experience, maximize conversion rates and increase sales across our ecommerce properties. You will work closely with marketing, to lead our testing capabilities and strategies, working to cultivate a data-driven, experimentation/fail-fast mindset.

Job Responsibilities

Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.

Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations

Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations

Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes
Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests

Lead and support training and development of web optimization and A/B testing standards
Work closely with Dev teams to build, QA, launch, and monitor A/B tests, while ensuring no cross-pollination of tests with other functions

2-3 years of experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely

Experience with Google Analytics, FullStory and/or other digital analytics tools

Test and learn mindset with strong marketing instincts

Demonstrated attention to detail and problem-solving skills

General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus.

DO NOT APPLY IF

1. You like to ask questions about everything, including questions that can be figured out by searching or logical thinking.
2. You are unable to follow specific instructions even when instructions were clear.
3. You cannot maintain consistency when working independent including work hours or work processes.
4. Your internet connection at your location is patchy and inconsistent.
5. You are unable to reply messages within 10 mins during working hours.
6. You are an un-organized person – Need your colleagues to follow up with all your work with reminders.

**Please type “CRO” at the top of your cover letter – otherwise your application will be immediately rejected**