Senior Copywriter

Ascend Group is Singapore’s premier digital marketing company. We are a digital marketing agency, academy, and a software company. We aim to change the world through empowering small businesses with digital marketing so their product can reach out to more people who needs help.

We are a remote team of A players who value growth, performance and transparency. This is a place for those who wants their skillset and experiences input to be valued, for those who are looking to expand their capability and for those who wants a no-politics working environment.

IMPORTANT NOTE: Only those who have completed and submitted the job application form via link below will be considered for the role.

APPLY NOW and FILL IN this APPLICATION FORM: Click to view/AscendJAF

Roles and Responsibilities:

1. Collaborate with the Marketing, Design, and Product teams to develop an in-depth understanding of the product’s unique selling points, target audience, and marketing objectives.
2. Create high-quality, engaging, and persuasive copy for various digital channels, including websites, landing pages, email campaigns, social media, and advertising materials.
3. Craft compelling product narratives and storylines that effectively communicate the value proposition and key benefits to the target audience.
4. Conduct thorough research to gather insights on market trends, customer needs, and the competitive landscape to inform copy development.
5. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
6. Collaborate with designers, UX/UI specialists, and other stakeholders to create cohesive and visually appealing marketing assets.
7. Provide guidance, mentorship, and feedback to junior copywriters, offering support to enhance their skills and deliver high-quality work.
8. Develop strategic copy that aligns with overall marketing and branding objectives, creating compelling messaging that effectively communicates the value proposition and benefits to the target audience.
9. Contribute to the creative process by generating innovative ideas and concepts for marketing campaigns, leveraging a deep understanding of the target audience to craft impactful copy.
10. Define and maintain the brand voice and tone across all marketing channels, ensuring consistency in messaging. Collaborate with stakeholders to develop effective copy strategies.
11. Participate in client meetings and presentations, providing insights and recommendations related to copy and content. Effectively communicate the rationale behind copy choices and handle client feedback professionally.
12. Create and update reports on the performance of copywriting efforts, analyzing metrics such as engagement, conversion rates, and click-through rates. Use this data to optimize future copy and make data-driven recommendations.
13. Monitor the metrics and performance of copies written, regularly evaluating their effectiveness and making adjustments as needed to improve outcomes.
14. Stay updated on industry trends, emerging technologies, and best practices in copywriting. Proactively seek opportunities to enhance skills and share knowledge with the team.

Result:

As the Senior Copywriter, you will play a pivotal role in shaping our brand’s narrative and driving impactful marketing campaigns. Collaborate cross-functionally to craft high-quality, engaging copy across digital channels. Mentor junior copywriters, ensuring brand consistency and optimizing performance through data-driven insights. Join us in creating compelling stories that resonate and elevate our digital marketing success!

Requirements:

1. Min. 5 years of experience in copywriting for digital marketing, preferably in a product-focused role.
2. Proven track record of creating compelling and effective copy that drives engagement and conversion.
3. Strong understanding of digital marketing principles and practices, including SEO, SEM, and social media marketing.
4. Excellent written and verbal communication skills, with meticulous attention to detail.
5. Proficiency in using content management systems (CMS) and other digital marketing tools.
6. Ability to work under tight deadlines and manage multiple projects simultaneously.
7. Strong research skills to gather insights and understand target audience needs.
8. Experience in the digital marketing industry and digital products are a plus.
9. Leadership skills and the ability to mentor and guide junior copywriters.

Please note that only those who have completed and submitted the job application form will be considered for the role.

If you’re interested to join us, apply here ? Click to view/AscendJAF

Salary: From Php35,000.00 per month

Job Type: Full-time

Benefits:
Additional leave
Flextime
Opportunities for promotion
Paid training
Pay raise
Promotion to permanent employee
Work from home

Schedule:
8 hour shift
Flextime
Monday to Friday