Senior Copywriter (Direct Response Copywriting)

Ascend Group is Singapore’s premier digital marketing company. We are a digital marketing agency, academy, and software company. We aim to change the world through empowering small businesses with digital marketing so their product can reach out to more people who need help.

We are a remote team of A players who value growth, performance, and transparency. This is a place for those who want their skillset and experiences input to be valued, for those who are looking to expand their capability, and for those who want a no-politics working environment.

IMPORTANT NOTE: Only those who have completed and submitted the job application form via the link below will be considered for the role.

APPLY NOW and FILL IN this APPLICATION FORM: Click to view/AscendJAF

Result:

As a Senior Copywriter, you’ll create engaging content that not only captivates but also drives action, specializing in direct response copywriting. By collaborating closely with teams and leveraging your expertise, you’ll craft compelling messages that resonate with the audience, leading to increased engagement and conversions. Through continuous monitoring and refinement, you’ll ensure that every piece of copy delivers measurable results, contributing to the overall success of the brand.

Roles and Responsibilities:

1. Collaborate with the Marketing, Design, and Product teams to develop an in-depth understanding of the product’s unique selling points, target audience, and marketing objectives.
2. Create high-quality, engaging, and persuasive copy for various digital channels, including websites, landing pages, email campaigns, social media, and advertising materials.
3. Craft compelling product narratives and storylines that effectively communicate the value proposition and key benefits to the target audience.
4. Conduct thorough research to gather insights on market trends, customer needs, and the competitive landscape to inform copy development.
5. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
6. Collaborate with designers, UX/UI specialists, and other stakeholders to create cohesive and visually appealing marketing assets.
7. Provide guidance, mentorship, and feedback to junior copywriters, offering support to enhance their skills and deliver high-quality work.
8. Develop strategic copy that aligns with overall marketing and branding objectives, creating compelling messaging that effectively communicates the value proposition and benefits to the target audience.
9. Contribute to the creative process by generating innovative ideas and concepts for marketing campaigns, leveraging a deep understanding of the target audience to craft impactful copy.
10. Define and maintain the brand voice and tone across all marketing channels, ensuring consistency in messaging. Collaborate with stakeholders to develop effective copy strategies.
11. Participate in client meetings and presentations, providing insights and recommendations related to copy and content. Effectively communicate the rationale behind copy choices and handle client feedback professionally.
12. Create and update reports on the performance of copywriting efforts, analyzing metrics such as engagement, conversion rates, and click-through rates. Use this data to optimize future copy and make data-driven recommendations.
13. Monitor the metrics and performance of copies written, regularly evaluating their effectiveness and making adjustments as needed to improve outcomes.
14. Stay updated on industry trends, emerging technologies, and best practices in copywriting. Proactively seek opportunities to enhance skills and share knowledge with the team.

Requirements:

1. Min. 5 years of experience in direct response copywriting for digital marketing, preferably in a product-focused role.
2. Proven track record of creating compelling copy that drives engagement and conversion.
3. Strong understanding of digital marketing principles and practices, including SEO, SEM, and social media marketing.
4. Excellent written and verbal communication skills, with meticulous attention to detail.
5. Proficiency in using content management systems (CMS) and other digital marketing tools.
6. Ability to work under tight deadlines and manage multiple projects simultaneously.
7. Strong research skills to gather insights and understand target audience needs.
8. Experience in the digital marketing industry and digital products is a plus.
9. Leadership skills and the ability to mentor and guide junior copywriters.

Please note that only those who have completed and submitted the job application form will be considered for the role.

If you’re interested in joining us, apply here. Click to view/AscendJAF

Salary: Starting from Php35,000.00 per month

Job Type: Full-time

Benefits:
Additional leave
Flextime
Opportunities for promotion
Paid training
Pay raise
Promotion to a permanent employee
Work from home

Schedule:
8-hour shift
Flextime
Monday to Friday