Senior Data Analyst

Sona is a B2B software platform for demand-generation marketers. Our dynamic team is growing, and we are seeking a talented and experienced Senior Data Analyst to join our team with a strong focus on marketing performance analysis. As a Senior Data Analyst, you will be responsible for onboarding clients onto the Sona Platform, configuring reports and dashboards, and providing ongoing data analysis support. Related to onboarding new clients, you will be responsible to work through a checklist of data configuration items, collaborate with clients to gather configuration information, and to help clients understand how to utilize the Sona Platform. For clients with data services support, you will be responsible for monitoring, analyzing, and deriving insights from cross-channel marketing performance data on platforms, including Google Ads, YouTube, Facebook, Instagram, LinkedIn, Twitter, and more. Additionally, you will provide valuable insights and recommendations to optimize performance across these platforms. If you are detail-oriented, and passionate data-driven decision-making, we encourage you to apply.

As a Senior Data Analyst, your duties will include:
– Guide new clients through data integration setup on the Sona Platform
– Collaborate with cross-functional client teams to implement dashboards and reports related to marketing key performance indicators (KPIs)
– Create, modify, and maintain tags, triggers, and variables to ensure accurate data collection and tracking
– Establish dashboards and visualizations to effectively track and measure key performance indicators (KPIs) for cross-channel marketing campaigns
– Identify trends, patterns, and anomalies in client data to provide actionable insights and recommendations.
– Provide marketing support by preparing the Sona marketing report with monthly actionable, data-driven insights and opportunities

Requirements:
– Bachelor’s or advanced degree in Data Analytics, Marketing, or a related field.
– Experience with online advertising data analysis
– Proficiency in data analysis tools (e.g., Excel, SQL) and visualization tools (e.g., Google Data Studio, Tableau).
– Strong analytical and problem-solving skills, with the ability to extract insights from complex data sets.
– Excellent communication skills to effectively convey data-driven recommendations to non-technical stakeholders.
– Detail-oriented mindset with a high level of accuracy in data analysis.
– Experience in python or php programming is a plus

Training for the position will be provided.

**How to Apply**
Please provide cold email sequence writing samples with your application.
In your email, please do the following to have your application considered:
1. Include the keyword: SONADATA in the subject line. Your application will then get automatically sorted for consideration.
2. Include a CV, resume, and a link to your GitHub profile with your application.
As part of the interview process, we’d like to collaborate on an initial trial project. Further details will be provided following a successful interview.

Thanks!