Senior Data Research Analyst

We are seeking a highly motivated and detail-oriented Senior Data Research Analyst to join our dynamic digital marketing team. As a Senior Data Research Analyst, you will play a crucial role in supporting data-driven decision-making by collecting, analyzing, and interpreting relevant data. Your insights will be instrumental in optimizing our digital marketing strategies and ensuring the success of our campaigns.

Responsibilities:
Data Collection and Management:
Gather and compile data from various sources, ensuring accuracy and completeness.
Manage and organize datasets to facilitate easy access and retrieval.
Data Analysis:
Conduct in-depth analysis of marketing performance metrics, customer behavior, and industry trends.
Generate actionable insights to enhance campaign effectiveness and ROI.
Market Research:
Stay abreast of industry trends and competitors to provide valuable insights for strategic decision-making.
Conduct market research to identify opportunities and challenges in the digital marketing landscape.
Reporting and Visualization:
Create comprehensive reports and visualizations to communicate key findings to stakeholders.
Develop and maintain dashboards to monitor key performance indicators (KPIs).
Collaboration:
Work closely with cross-functional teams, including marketing, sales, and IT, to understand data requirements and address business needs.
Collaborate with data scientists and other analysts to enhance analytical capabilities.
Quality Assurance:
Ensure the integrity and accuracy of data by implementing quality assurance processes.
Identify and resolve discrepancies or inconsistencies in data sets.
Adaptability:
Stay current with emerging tools and technologies in data analytics to continuously improve processes and methodologies.
Adapt quickly to changes in project requirements and business objectives.
Qualifications:
Bachelor’s degree in a related field (e.g., Statistics, Data Science, Business Analytics).
Proven experience in data analysis and research, preferably in a digital marketing environment.
Proficiency in data manipulation tools such as SQL, Excel, and statistical analysis tools.
Strong analytical and problem-solving skills, with attention to detail.
Excellent communication skills to convey complex data findings to non-technical stakeholders.
Familiarity with digital marketing platforms and metrics is a plus.

MOST IMPORTANTLY!!
MUST BE ABLE TO READ FACEBOOK REPORTING, GOOGLE REPORTING
PROFICIENT IN CREATING POWERPOINT PRESENTATIONS
EXCELLENT IN EXCEL TO CREATE FORMULAS
DETAIL ORIENTED

If you are passionate about leveraging data to drive digital marketing success and possess the skills to transform raw data into actionable insights, we invite you to join our innovative team as a Data Research Analyst.