Senior Digital Marketing Manager

The Finance Agency is looking for a Senior Digital Marketing Manager to join our growing team.

The Digital Marketing Manager will be working closely with the owners to implement marketing plans and strategies.

He/She will be responsible for building effective and efficient strategies to ensure that The Finance Agency is always on top of our game in the Digital Space.

If you are a highly organised individual who has excellent communication skills and digital marketing experience, then we want you!

You must have a proven track record of delivering results. Don’t apply for this role unless you’ve been directly responsible for delivering results.

Key Functional Areas of Responsibility
– Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains our social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Identifies trends and insights and optimises spend and performance based on the insights.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimise user experience.
– Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimise user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.

Professional Competencies
– Creating and maintaining client relationships
– Self-motivated yet customer-focused
– Proficient in marketing research and statistical analysis
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
-Understands that successful marketing produces sales
– Has their head around AI and how it can be used to help our marketing efforts
– Must have excellent English – speaking, comprehension and writing skills

Summary of Qualifications
– At least 5 years experience in Managing Digital Marketing Campaigns
– Bachelor’s or master’s degree in Business, Marketing, or any related field
– Proven working experience in digital marketing, particularly within the industry
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Experience in optimising landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
– Working knowledge of ad serving tools
– Experience in setting up and optimising PPC campaigns on all major search engines
– Working knowledge of HTML, CSS, and JavaScript development and constraints

You MUST be able to deliver.
If you think you’re the person for this role, please send me a note or video telling me why.

This is a Full Time position with Monday – Friday work days. Shift will be from 9 AM – 5 PM, Philippine Time

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