Spark Growth Marketing is looking for a Senior Digital Marketing Specialist to join our growing team in the Philippines.
The Senior Digital Marketing Specialist will be working closely with the operations team and be the bridge between us and our customers. They will need to be experienced, confident, competent, with a previous track record of success.
If you are a highly organised individual who has excellent communication skills and digital marketing experience, then we want you!
Key Functional Areas of Responsibility
– Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains our social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Identifies trends and insights and optimises spend and performance based on the insights.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimise user experience.
– Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimises user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.
– Provides thought leadership and perspective for adoption where appropriate.
Professional Competencies
– Creating and maintaining client relationships
– Self-motivated yet customer-focused
– Proficient in marketing research and statistical analysis
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Summary of Qualifications
– Bachelor’s or master’s degree in business, Marketing, or any related field
– Proven working experience and track record in digital marketing
– Google Ads certificate preferred but not required
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Experience in optimising landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console, Google Trends, SEMRush, etc.)
– Working knowledge of ad serving tools within search engines and social media platforms
– Experience in setting up and optimising PPC campaigns on all major search engines
– Experience with latest AI technologies to improve efficiency, productivity and conversions.
This is a Full-Time position with Monday – Friday workdays. Shift will be from 9 AM – 5 PM, Philippine Time. This Job is open only for Filipinos and Applicants based in the Philippines.
Fast-track Process Questions
Please answer the following questions for us to be able to process your application relatively quickly:
– Describe your SEO process briefly.
– What are the top page rank factors for you?
– Define Schema Markup and why it is important for PageRank.
– What’s the difference between Display and Search Ad Campaigns? As defined by its results, not the campaign type’s functionality.
– Briefly describe your process for maximising ROAS.
Your answers to the questions above will help us determine if you will proceed with the next steps in the application process. A response email will be sent to you immediately to advise you of this.
To Apply
– Visit: /careers/
– Submit your application on the form at the bottom of the page. Use [DIGITAL MARKETING SPECIALIST] as a subject.
– Attach the following documents:
1. Cover Letter
2. CV
3. Response to your questions above in a PDF
APPLY FOR THIS JOB:
Company: Spark Growth Marketing
Name: James Miralles
Email: