Senior Digital Marketing Specialist

As a Senior Digital Marketing Specialist at ADAPT, you will help drive the acquisition of new clients and revenue growth within existing accounts by coordinating demand generation marketing campaigns across channels such as LinkedIn, PPC, Email (eDM), and more.

Working closely with our in-house Demand Generation Marketing Manager, you will take a “full funnel” approach in proactively ideating and executing marketing activities that drive high-intent inbound opportunities for our core products and revenue growth for the business.

This role is the ideal fit for someone who is a “T-Shaped” or “jack-of-all-trades” marketer, possessing a wide set of experience across disciplines such as growth marketing, demand generation, SEO, performance/paid media and CRO with a deep understanding of dynamics in marketing to B2B enterprise level persona and companies.

Key Responsibilities:

Campaign Management: Design, implement, and monitor high-impact marketing campaigns across various channels including email, social media, PPC, SEO, and events.

Inbound Lead Generation: Develop and execute strategies to generate high-quality leads that convert to qualified sales pipeline and revenue growth.

Content Creation: Collaborate with the content team to create compelling marketing materials such as whitepapers, ebooks, infographics, and blog posts that align with campaign objectives.

Digital Asset Briefing & Coordination – work with existing copywriters, designers and marketing team members to create required digital assets such as landing pages, webpages, video ads, image creative, etc to support marketing activities

Sales Enablement: Create compelling sales assets that empower our front-line SDRs and Account Executives to generate and progress sales opportunities.

Conversion Rate Optimisation: Analyse campaign performance across paid and organic channels with a focus on improving conversion for core sales pages/campaigns

Reporting & Analysis: Compile regular reports that provide visibility of performance across key KPIs and proactively identify areas for improvement

Market Research: Conduct market research to understand industry trends, customer behaviour, and the competitive landscape to inform marketing strategies.

Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on objectives and messaging.

Skills, Qualifications & Experience:

7+ years in a Mid-to-Senior level digital marketing role with a heavy focus on customer/client acquisition

Experience marketing to senior enterprise level persona (eg – CIO, CFO, CTO)

A deep understanding of B2B client buying cycles/behaviours and how it impacts marketing activities

Knowledge of Account-Based Marketing best practices and principles

Strong analytical skills with experience measuring the effectiveness of demand generation efforts across the marketing funnel.

Excellent communication & project management skills, with the ability to convey complex ideas simply and align with sales and marketing teams.

Experience with SEO, PPC, email marketing, and social media platforms.

Creative thinker with the ability to develop innovative marketing strategies.

Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).

A willingness to experiment and adapt strategies based on data-driven insights.

Experience with Excel, website metrics tools (e.g., Google Analytics), and marketing software tools.