Senior Email Marketing Specialist

About us:

We are a parent company that represents four DTC brands, each catering to different niches within the e-commerce industry. At emater, we specialize in providing end-to-end solutions, covering every aspect of e-commerce from A to Z. Our dedicated team is committed to delivering excellence in all areas, including product development, customer satisfaction, and upholding the highest standards that meet and even surpass the bars set by industry giants.

We are looking for a Senior Email Marketing Specialist who will be responsible for managing our company’s email marketing campaigns and maximizing revenue opportunities from the company’s customer database.

What You’ll Be Doing:

Creating an email/SMS strategy to increase customer engagement and lifetime revenue
Work on improving deliverability metrics
Write sales-driven copy
Create and manage a consistent A/B testing strategy
Manage lists and create segments
Work on dedicated sales funnels for returning customers
Analyze performance and create reports
Collaborate with copywriting and creative team to understand brand messaging
Improve the customer loyalty program
Deeply understand the customer, their needs, wants, demands, and desires;
Performs other duties as assigned.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Strong direct response copywriting skills
CRM, subscription or loyalty program experience;
2+ year of online marketing experience heavily focused on customer retention, ideally in an e-commerce digital first brand in a fast growth environment and at scale;
Expertise in quantitative and qualitative customer research;
Experience with analytical tools and platforms;
2+ years within one company focusing on the customer journey;
Significant experience with A/B testing required;
Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn;
Successfully tested into and launched retention efforts at scale;
Both ‘direct response’ and branded campaign experience, and have driven meaningful results;
Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment;
Strong management, leadership, influencing and communication skills: listen, mentor, inspire, motivate and teach by example;
Thoughtful and self-reflective, willingness to learn. Team-player, hard-working, and resourceful;
Demonstrated success in back-end marketing, with the ability to be self-directed, and intrinsically motivated.

* Please submit the test task while applying for the position:

You are 14 days away from Black Friday. Your goal is to sell a pain relief gel.

Build a 10-email sequence that leads up to Black Friday and optimize for maximum conversions. Please include the topic of each email and the subject line/preview text you would use.

You will decide the send date and frequency of the emails. You can also decide who to send what emails to (segments).

Use this format:

Email #1

Segment:

Send Date:

Topic of email:

Subject line:

Preview text: