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Senior Local SEO Strategist

Date Posted —

Type of Work:
Full Time
Salary:
$1380 – $2080 / month
Hours per Week:
40

Job Description

Purpose:

The Senior Home Service SEO Strategist will be responsible for analyzing, implementing, and reporting on clients’ overall organic and local presence in the home service industry. This role requires a proven track record of Local SEO experience, particularly with service-based businesses. Experience in franchise operations is also a valuable asset. This role plays a crucial part in helping shape and implement our expanding local strategies and service offerings and will be part of a growing and experienced team of home service SEO experts.

This position will work U.S. daytime business hours.

Key Responsibilities:

Client Audits and Research:

Conduct comprehensive research of clients’ website content, site structure, Google Business Profiles, and online listings to identify areas for localization and execute a clear strategy.

Detail and identify trends, opportunities, and areas for growth based on competitor analysis and thorough tech audits.

Localization and Optimization:

Continually optimize Google Business Profiles and listings and citations to enhance client’s visibility in local search results, including Local Map Grid reports.

Develop and execute effective local SEO strategies to drive organic traffic and increase online presence for home service clients, including but not limited to GEO pages, a high-performing keyword strategy, backlink strategies, etc.

Content Strategy:

Collaborate with the content team to develop and implement content strategies that align with clients’ SEO objectives and target local keywords.

Conduct keyword research to identify relevant and high-impact search terms for local SEO campaigns and GEO page creation.

Metrics and Analytics:

Assists with strategic reports and analysis on key performance indicators (KPIs), showcasing the impact of SEO efforts and identifying opportunities for growth. Including Year-over-Year data, changes in revenue, and keyword rankings on Local Map Grids.

Collaborate with cross-functional teams, including web developers, content, and account managers, to ensure strategy and best practices are clearly implemented in all client work.

Research and Education:

Stay up to date with industry trends, algorithm updates, and best practices in local SEO and Google Business Profile management.

Is always looking for the latest strategy, tools, and platforms to improve workflow and provide optimal results for each client.

Qualifications/Skills:

Home Service Experience: Must have experience in the home service industry, including sitemap creation and Google Business Profile Optimization.

A Strong Urge to Constantly Learn: The perfect candidate will constantly be looking for best practices, the latest trends, and tools to help gain authority and grow rankings for the long haul and in a morally responsible manner.

A Proactive Approach: Not only can you quickly identify website errors or changes in traffic or rankings, but you’ll swiftly create a plan and execute it for constant improvement. This includes staying on top of the latest trends and educating those around you before they impact your campaigns.

Team Player: You will be working directly with sales reps, marketing managers, and paid ads team. It will be important for you to clearly understand the specific requirements of each project, communicate a timeline with co-workers, and follow up accordingly when additional information is needed.

Results-Driven: Excellent analytical skills and ability to interpret data to drive insights and create actionable yet digestible recommendations.

Experienced with such tools and platforms as SEMRush, Ahrefs, Screaming Frog, Whitespark, Birdeye, GSC, Agency Analytics, GA4, Service Titan, etc.

Solid understanding of online reputation management and customer review platforms.

Can work in a remote agency setting.

Content marketing and listings experience preferred.

Experience with Service Titan is a plus.

APPLY FOR THIS JOB:

Company: Coalition Technologies
Name: Lisa Watson
Email:

Skills