Senior Marketing Manager

Role: Senior Marketing Manager
Contract: Full-time Remote Contractor (160 hours monthly)
Business Hours: 8 AM – 5 PM PST
Rate: $30,000 annually / $2,500 USD monthly
Availability to Start: January 15, 2024
Additional Info: Additional benefits are included with the Services

Client’s Profile

A US-based groundbreaking company committed to transforming societal perspectives on hair loss. Specializing in high-quality wigs, this venture empowers individuals to make personal choices about their appearance. Rejecting societal judgments, the company prioritizes self-love and acceptance. It encourages embracing authenticity, where confidence is enhanced, not altered by a wig. Here, individuals are invited to be unapologetically themselves, recognizing that they are more than their hair.

What you’ll do

As the Senior Marketing Manager, you will oversee and lead the Marketing Department and cross-collaborative teams, including internal staff, external agencies, influencers, and collaborators. Collaborating closely with the Founder, you will integrate visionary ideas into the marketing calendar and strategies, minimizing the Founder’s day-to-day involvement.

Key Performance Indicators (KPIs) that define success for this role:
– Founder time freed up from Marketing and cross-collaborative team initiatives. The Founder is out of daily approval and management of marketing deliverables and no longer needs to look to Asana to manage the day-to-day.
– Marketing execution is on track: strategies are documented on a content calendar, meeting deadlines are met, and content is on-brand with no errors.
– Increase in Return on Ad Spend (ROAS). Able to solve for ROAS: if we put in x, we should get y out.
– Increase in traffic, leads, conversion rates, and overall sales.

Responsibilities include but are not limited to:
Marketing Strategy & Project Management
– Strategize the monthly content with conceptualized ideas, incorporating it into a marketing calendar and sharing deliverables with the Marketing Team for task delegation and execution.
– Ensure the marketing calendar is organized for all Marketing initiatives in Asana, including all social media platforms, due dates, what got done, what will be done, and new ideas to be incorporated.
– Lead weekly meetings with an agenda, focusing on what needs to be executed, and remove any issues or roadblocks toward completion.
– Maintain a high level of accountability within the team, fostering a collaborative and productive work environment.
– Continuously assess and optimize project management processes to enhance overall team efficiency.

Copy Editor & Final Approver
– Supervise and assess the work of the Ad Agency, ensuring alignment with objectives. Ensure all creative messaging and design are aligned with the brand, error-free, and high-quality.
– Create a list of content creation requests for influencers to create each month, along with measurable KPIs.
– Oversee influencer activities, confirm timely posting, coordinate stock deliveries, and manage payments.
– Facilitate communication between influencers and the company, setting expectations for posts.
– Manage the video editor, ensuring timely completion of tasks and reviewing the quality of their work.
– Oversee SEO efforts, coordinating with external hires and assessing their contributions.
– Approve posts and ads before posting on all platforms (e.g., paid ads, Instagram, Facebook, Youtube, Blogs, email blasts, print).
– Provide feedback or best practices on design or provide copyediting for posts.

Create and Maintain department-wide Resources
– Manage department-wide resources such as a process manual and a content library.
– Lead the build-out of a Process Manual for all roles.
– Manage the Sharepoint Content Library and organize content to be used by others within the Marketing Department (e.g., videos and podcast interviews produced by the Founder to be converted into marketing assets).

Team Management, Strategy, Reporting and Improvements
– Manage projects and communicate with the Marketing Department, which includes an ad agency, collaborations, influencers, video editors, social media champions, a webmaster, and a graphic designer.
– Serve as a liaison, guiding cross-departmental collaboration for shared goal achievement within the Operations Department, including part-time hair consultants, a customer service/sales staffer, and a fulfillment staffer, fostering communication between teams to maintain task progress.
– Supervise social media staff, including content writers and graphic designers, reviewing their daily accomplishments and ensuring task completion as listed on Asana.
– Weekly meetings and reporting with the Founder to ensure the plan is on track
– Conducts staff reviews and onboarding for Marketing staff.
– Track and manage the Marketing Team to set and achieve KPIs for optimal performance. Uses the dashboard in weekly meetings to guide decision-making and to identify issues and solutions.
– Track daily analytics on Polar Analytics and suggest changes to increase the effectiveness of paid ads and organic marketing.
– Manage customer reviews and feedback, providing training and assigning tasks as needed.
– Tracks commission paid to influencers based on their sales.
– Tracking influencer ROI to see if influencers met KPIs.

What you should have
– Proven experience of at least ten years in Marketing.
– Proven experience of at least five years in Operations.
– Strong leadership and team management skills.
– Proficient in software or tools like Asana, Polar Analytics, Klaviyo, Google Ads, Meta Ads, Instagram, Facebook, Tiktok, Trainual, Microsoft Office, G-Suite & Scheduling tools.
– Experience working with e-commerce companies that market products; and companies that sell on platforms such as TikTok, YouTube, or Amazon.
– Experience working remotely for a US or UK company is a must.
– Experience working with companies in the fashion or beauty industries is a big plus.
– Excellent analytical and problem-solving abilities.
– Familiarity with influencer marketing, including KPI setting and ROI measurement.
– Exceptional communication and collaboration skills.
– Knowledge of analytics tools for tracking sub-departmental KPIs.

Who you are

– You are a Type A executor and doer. Organized, proactive, and focused on execution.
– You embody inspirational leadership, guiding teams toward a shared vision while fostering a collaborative and innovative culture.
– Your experience in mentoring and empowering team members cultivates an environment of growth, excellence, and accountability.
– You thrive in strategizing and executing comprehensive marketing initiatives, leveraging market insights and consumer trends to propel the organization’s growth.
– Your ability to develop and implement operational strategies aligns with business objectives, ensuring efficiency and scalability.
– You are a proactive driver of change, able to identify opportunities for improvement and lead initiatives that elevate the organization’s performance.
– Your capacity to navigate complexities and make strategic decisions positions you as a key contributor to the company’s success.
– You demonstrate discretion and uphold the utmost integrity when handling confidential information.