Senior Marketing Manager

Company Overview:
Established in 2001, RWR Group is a leading provider of dedicated channel-specific recruitment services across New Zealand and Australia. With a network of 21 agencies including Retailworld, RWR Executive, Hospoworld, RWR Health, and RWR Construction, we specialize in serving diverse industries and sectors. Our commitment to excellence and innovation has positioned us as a trusted partner for both clients and candidates.

Job Summary:
As a Senior Marketing Manager at RWR Group, you will play a pivotal role in driving the company’s marketing strategy and overseeing all marketing activities across our network of specialist recruitment agencies. Reporting directly to the executive team, you will lead a team of marketing professionals and work closely with franchise networks to develop and execute comprehensive B2B and B2C marketing campaigns.

Key Responsibilities:

Marketing Strategy Development: Collaborate with senior leadership to develop and implement strategic marketing plans aligned with company objectives and growth targets.

Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns to effectively target B2B and B2C audiences across various industries.

Franchise Network Support: Work closely with franchise partners to understand local market dynamics, provide marketing guidance, and ensure brand consistency across all locations.

Brand Management: Uphold and enhance the RWR Group brand image through consistent messaging, visual identity, and customer experience across all touchpoints.

Digital Marketing: Drive digital marketing initiatives including website optimization, SEO/SEM, email marketing, social media, and online advertising to increase brand visibility and engagement.

Content Development: Oversee the creation of compelling and relevant content for various marketing channels, including website, blog, social media, and email campaigns.

Data Analysis and Reporting: Utilize marketing analytics and key performance indicators (KPIs) to measure campaign effectiveness, track ROI, and provide actionable insights for continuous improvement.

Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and optimize spending to maximize ROI and achieve business objectives.

Team Leadership and Development: Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance culture focused on innovation and excellence.

Qualifications and Skills:

-Degree in Marketing, Business Administration, or related field; Master’s degree preferred.
-Proven experience (5+ years) in marketing management roles, preferably in the recruitment or related industry.
-Demonstrated track record of developing and executing successful B2B and B2C marketing strategies and campaigns.
-Strong leadership skills with the ability to motivate and empower cross-functional teams.
-Excellent communication, presentation, and interpersonal skills.
-Strategic thinker with a data-driven and results-oriented approach.
-Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
-Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Join RWR Group and be part of a dynamic team dedicated to shaping the future of recruitment services across New Zealand and Australia. If you’re passionate about marketing innovation and driving business growth, we want to hear from you!