Senior Marketing Strategist

Company Overview:
Digital Flo is a leading provider of digital marketing solutions, specializing in AI-driven lead generation and client acquisition for coaches, consultants, agencies, and service-based businesses. We are committed to leveraging cutting-edge technology to provide our clients with scalable and effective marketing strategies that drive real results.

Job Description:
We are seeking an innovative and results-driven Marketing Strategist to join our dynamic team. The ideal candidate will have a strong background in developing and executing marketing strategies, with a proven ability to drive growth and achieve business objectives.

Key Responsibilities:

Strategy Development: Develop comprehensive marketing strategies that align with company goals and drive business growth.
Campaign Management: Oversee the planning, implementation, and optimization of marketing campaigns across various channels, including digital, social media, email, and more.
Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform strategy and decision-making.
Content Strategy: Collaborate with the content team to develop engaging and relevant content that resonates with our target audience.
Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI.
Collaboration: Work closely with cross-functional teams, including sales, design, and product development, to ensure cohesive and integrated marketing efforts.
Qualifications:

Proven experience as a Marketing Strategist or similar role in a digital marketing agency or fast-paced environment.
Strong understanding of digital marketing channels, tools, and analytics.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Creative thinking and problem-solving abilities.
Strong communication and collaboration skills.
Ability to work independently and as part of a remote team.
Experience with AI-driven marketing tools and CRM systems (e.g., Go High Level) is a plus.
What We Offer:

Competitive salary and performance-based incentives.
Opportunities for professional growth and career advancement.
A collaborative, supportive, and remote-friendly work environment.
Access to the latest marketing technologies and tools.