Senior Marketing Strategist (SAAS Specialist)

Position Overview:
As a Senior Marketing Strategist specializing in Software as a service (SaaS), you will play a pivotal role in driving our clients marketing efforts to new heights. You will be responsible for developing and executing strategic marketing initiatives for our clients to increase brand awareness, generate leads, and drive customer acquisition. Leveraging your expertise in SaaS marketing, you will collaborate cross-functionally to develop comprehensive marketing strategies that align with business objectives and resonate with our clients target audience.

Key Responsibilities:
Develop and execute innovative marketing strategies to promote our clients solutions, including but not limited to branding, content marketing, digital advertising, email campaigns, and social media initiatives.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation in the SaaS landscape.
Collaborate with the sales team to develop effective lead generation campaigns and nurture leads through the sales funnel.
Utilize data-driven insights to measure campaign performance, optimize marketing tactics, and drive continuous improvement.
Lead the development of compelling marketing collateral, including website content, whitepapers, case studies, and presentations.
Stay informed about industry trends, emerging technologies, and best practices in SaaS marketing to maintain a competitive edge.

Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
Proven track record of success in SaaS marketing, with a minimum of 5 years of experience in a similar role.
Deep understanding of SaaS business models, customer lifecycle management, and subscription-based pricing strategies.
Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to track and measure campaign performance.
Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
Creative thinker with a strategic mindset and the ability to translate market insights into actionable marketing strategies.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment

To apply: please send us your updated CV, cover letter and a video recording introducing yourself.