Senior Media Buyer

Who We Are
Design Source Media is a tech company that happens to build WordPress Websites for marketing agencies, professional speakers, and small businesses.

Who We’re Looking For
Passionate Senior Media Buyer with a love for creating and managing Google and Facebook ad campaigns.
This is a full-time remote position, perfect for someone who:
Loves digital advertising work and is committed to excellence in campaign management.
Has excellent people skills, integrity, and attention to detail.
Possesses a proactive mindset, constantly seeking new ways to improve and achieve results.
Eager to work 8 hours a day, 5 days a week during the night shift (9PM – 6AM PH Time) to align with our US clients.

Responsibilities:
Develop and manage effective advertising campaigns on Google and Facebook.
Analyze and optimize campaign performance to achieve marketing objectives.
Efficiently manage budgets to maximize return on investment.
Stay updated with the latest digital advertising trends and technologies.
Collaborate with team members to ensure cohesive marketing strategies.

Qualifications:
Strong portfolio in Google and Facebook advertising.
Expertise in digital advertising platforms, analytics, and performance metrics.
Excellent communication and analytical skills.
Ability to work in a remote setting independently and as part of a team.

SMART EXPECTATIONS
Develop and Execute Targeted Advertising Campaigns:
Specific: Create at least 5 new targeted ad campaigns per month for various clients across Google and Facebook.
Measurable: Achieve a minimum of 10% increase in campaign engagement rates compared to previous periods.
Achievable: Utilize provided campaign management tools and resources to design and implement these campaigns.
Relevant: Ensure all campaigns are aligned with the client’s marketing objectives and brand identity.
Time-bound: Set up and launch campaigns within the first week of each month to allow for ample optimization time.

Analyze Campaign Data:
Specific: Conduct detailed performance analysis for each campaign using analytics tools.
Measurable: Identify and report on key performance indicators (KPIs), aiming for a 15% improvement in ROI across campaigns on a quarterly basis.
Achievable: Leverage training and insights from analytics platforms to enhance data interpretation skills.
Relevant: Use data insights to inform future campaign strategies and budget allocations.
Time-bound: Provide monthly reports to stakeholders with actionable insights and recommendations for improvement.

Manage and Allocate Budgets:
Specific: Optimize the distribution of a $50,000 monthly ad spend across multiple campaigns to ensure the best possible allocation.
Measurable: Reduce cost per acquisition (CPA) by 10% within the first 6 months.
Achievable: Apply best practices in budget management and utilize optimization tools provided.
Relevant: Efficient budget allocation is crucial to maximizing campaign ROI and overall marketing success.
Time-bound: Review and adjust budgets at the start of each month based on the previous month’s performance.

Stay Updated with Trends and Updates:
Specific: Dedicate 5 hours each month to learning and staying current with the latest digital advertising trends and platform updates.
Measurable: Implement at least two new strategies or tools learned from this ongoing education into campaigns each quarter.
Achievable: Utilize company-provided resources, such as webinars, online courses, and industry publications.
Relevant: Continuous learning is essential for maintaining competitive advantage in digital advertising.
Time-bound: Share key learnings and updates with the team during monthly meetings to foster a culture of continuous improvement.

Provide Comprehensive Reports and Insights:
Specific: Compile and deliver detailed performance reports for all managed campaigns, including insights and optimization recommendations.
Measurable: Enhance report clarity and usefulness, aiming for a 95% satisfaction rate from stakeholders on report quality.
Achievable: Use reporting tools and templates provided by the company to standardize and streamline the reporting process.
Relevant: High-quality reports enable informed decision-making and strategy refinement.
Time-bound: Ensure reports are delivered within the first 3 working days following the end of each month.

Responsibilities
Develop and manage effective advertising campaigns on Google and Facebook.
Analyze and optimize campaign performance to achieve marketing objectives.
Efficiently manage budgets to maximize return on investment.
Stay updated with the latest digital advertising trends and technologies.
Collaborate with team members to ensure cohesive marketing strategies.

Experience
Proven track record of managing successful Google and Facebook advertising campaigns, with at least 3 years of relevant experience.
Strong analytical skills, with the ability to interpret complex data, draw conclusions, and make data-driven decisions.
Demonstrated expertise in budget management, with a knack for maximizing campaign effectiveness while minimizing costs.
Excellent communication skills, capable of clearly articulating campaign strategies and results to both team members and clients.
A commitment to staying informed about digital marketing trends and platform updates, with certifications in Google Ads and Facebook Blueprint considered a plus.

How We Will Help You Succeed
Continuous Learning: Access to the latest tools, resources, and training to keep you at the forefront of digital advertising.
Supportive Environment: A collaborative and supportive team culture that values innovation, creativity, and individual contributions.
Career Development: Opportunities for professional growth and advancement, including leadership roles and participation in strategic decision-making.
Feedback and Recognition: Regular feedback sessions to recognize your achievements and identify areas for growth, ensuring your career is always moving forward.
Flexible Working Conditions: A remote work setup that provides the flexibility to create a work-life balance that suits you best, with a focus on delivering results.

Employment Type
This is a full-time role, and we’re not looking for an agency.

Please add the words “Barako” at the beginning of… Why are you interested in this position?

Salary Range: Php 71,000 to 97,000

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