Senior Media Buyer

Are you a Senior Media Buyer with over 5 years of experience, ready to take on a leadership role?

Experience:

Minimum of 5 years of hands-on experience in Facebook Direct Marketing campaigns & Google ADS.

Role:

Full time – Must be able to work during AUSTRALIAN business hours (Monday to Friday, 6AM – 3PM PH Time)

Responsibilities:

Creating, managing, and optimizing ad campaigns on Facebook & Google
Collaborating with our marketing team to develop effective advertising strategies.
Monitoring and analysing campaign performance, making data-driven decisions for optimization.
Continuously testing and improving ad creatives, targeting, and placements.
Meeting and exceeding performance goals for cost per acquisition and return on ad spend.
Testing ads to determine the highest performing creative, markets, and ad copy.
Analysing data to maintain and forecast monthly budget and ROI figures
Providing intelligent synthesis, interpretation, and action plans based on performance.

Proficiencies:

• Analytical: Numbers and data drive your decisions.
• Attention to detail: Every detail matters in your work.
• Communication: You communicate clearly and effectively.
• Distiller: You can translate complex concepts into practical marketing language.
• Efficiency: You can produce significant output from one piece of content.
• Proactivity: You take initiative and foresee needs before they arise.
• Work ethic: You have a strong work ethic and a willingness to go the extra mile.

Key Qualifications:

• Proven track record of managing and optimizing ad campaigns.
• Knowledge of e-commerce and mass-market retail advertising.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent communication skills and the ability to work effectively within a team.

Answer all the below questions in you cover letter to be considered for the role:

1. How much Google ad spend have you managed in your career?
2. How much Meta Ad spend have you managed in your career?
3. Have you marketed mass consumer products? Please give examples
4. Can you create landing pages and successfully link Google tag manager and Facebook pixel to them?
5. What type of targeting works best on Meta long term?
6. How many years of experience do you have?
7. What is the most successful campaign you have run?
8. Can you help create and ideate creatives in Canva?
9. Can you help test headlines and other body copy on the ads?
10. What have been the 3 biggest highlights of you career till date in the media buying space?

About Us:

We are in the process of launching multiple brands in the DTC space for mass consumer products. We are a team of experienced product experts. You will be joining this team at the foundation stage, which means you will have access to ample opportunities to grow with the business!