Senior Media Buyer – Google PPC and Meta Ads Specialist

Montaj Digital, a leading marketing agency specializing in e-commerce accounts, is actively seeking a highly skilled and experienced Senior Media Buyer specializing in Google PPC and Meta Ads to join our dynamic team on a part-time basis, with the potential for expansion to a full-time role. As a media buyer, you will play a pivotal role in driving targeted and high-impact advertising campaigns for our diverse range of e-commerce clients.

Responsibilities:

1. Strategic Campaign Planning: Develop and execute comprehensive media buying strategies for Google PPC and Meta Ads tailored to e-commerce objectives, ensuring optimal ROI and conversion rates. You will work closely with the founder on this.

2. Campaign Optimisation: Continuously monitor and optimise advertising campaigns to maximise performance, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).

3. Performance Analysis: Conduct a thorough analysis of campaign metrics and KPIs specific to e-commerce brands, providing insightful reports to clients and internal stakeholders. Identify trends, opportunities, and areas for improvement.

4. Budget Management: Effectively manage advertising budgets for e-commerce clients, making data-driven decisions to allocate budgets across different platforms and campaigns to drive sales and revenue.

5. Product Feed Optimisation: Collaborate with the technical team to optimise product feeds, ensuring accurate and up-to-date information for dynamic ads on Google and Meta platforms.

6. Constant Communication: Maintain open and constant communication with clients, providing regular updates on campaign performance, discussing strategic insights, and addressing any concerns or queries promptly.

7. Stay Updated on E-commerce Trends: Keep abreast of e-commerce industry trends, competitor activities, and emerging technologies to implement innovative strategies that drive results for our clients.

8. Collaboration: Work closely with cross-functional teams, including creatives, analytics, and account management, to ensure seamless integration of media buying strategies with overall e-commerce marketing objectives.

9. Client Communication: Establish and maintain strong relationships with e-commerce clients, providing regular updates, insights, and recommendations to enhance their digital marketing efforts and drive online sales.

Qualifications:

1. Proven E-commerce Experience: Minimum of 2 years experience in media buying, with a focus on Google PPC and Meta Ads for e-commerce accounts.

2. Certifications: Google Ads and Meta Ads certifications are preferred.

3. Analytical Skills: Strong analytical and data-driven decision-making skills. Proficient in using analytics tools to interpret campaign performance, with a specific focus on e-commerce metrics.

4. Communication Skills: Excellent communication and presentation skills. Ability to convey complex data and insights in a clear and understandable manner.

5. Team Player: Collaborative mindset with the ability to work effectively in a team-oriented environment.

6. Innovative Thinker: Creative problem solver with a proactive approach to identifying and implementing new strategies tailored to the e-commerce landscape.

7. Adaptability: Ability to adapt to the dynamic e-commerce and digital marketing landscape and quickly implement changes to optimize campaign performance.

How to Apply:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of successful e-commerce campaigns managed to [email address]. Please include “Senior E-commerce Media Buyer Application – Montaj Digital” in the subject line.

In your cover letter, please address the following:
– Provide recent performance metrics from a successful campaign you managed.
– Share proof of campaign success, such as case studies, screenshots, or performance reports.
– Answer the following question: “How would you audit an account and immediately improve ROI? Provide specific strategies and steps you would take.”

The part-time position includes the potential for expansion to a full-time role and offers bonus incentives based on performance.