Senior Paid Ads Strategist (Facebook & Google)

Senior Paid Ads Strategist
Job Description
About Us:
We are a startup marketing micro business located in Tampa, FL. We are looking for people who will help us grow and want to help us build a successful business. If you have initiative and are looking to take charge and make your mark, look no further.
The services that we are offering our clients are:
Web Development & Management, Content Marketing, Local SEO, Social Media Management, and Paid Ads.
Proposed compensation:
Negotiable depending on experience and areas of expertise.
Job Brief:
We’re looking for a person that has the ability and experience to create, launch, and run our Paid Ads Department (Facebook, Google).
This will include SOP creation, campaign ideation, setup, optimization, testing, and analysis. You should be able to formulate a campaign strategy, create relevant consumer groups, manage budget expectations, and analyze competitive activity to formulate effective social media ad campaigns.
Responsibilities:
Manage Facebook ad campaigns from the planning stage to completion.
Brainstorming with content strategists internally to optimize the content of the ads to connect with relevant consumer groups.
Brief creative teams and develop campaign creative assets.
Have up-to-date knowledge about Facebook’s Ads Manager, Google AdWords, and any emerging ad platforms on social media.
Understand conversion metrics and best practices to increase conversion rates.
Should have a thorough understanding of marketing funnel and landing page optimization.
Create analytical reports on the ad campaigns with recommendations.
Create and manage media budgets for assigned campaigns.
Monitor and optimize all Facebook campaigns.
Key Measures of Success:
Optimization of campaign click-thru rates, conversion rates, and bid management.
Campaign performance against target KPI’s.
Profit margin on campaigns.
Skills:
Display an in-depth knowledge of all tools on Facebook Ads Manager,
Google AdWords and how each can be used in different scenarios.
Clear communicational skills and fluent in English.
Self-motivated with strong organizational skills and attention to detail.
Knowledge of marketing to B2C is a must while B2B is a plus.
Prior experience in copywriting is a plus.
How to Apply:
Send us a few sentences explaining why you would like this position.
Mention the phrase “Tampa Bucs” at the beginning of your application.
Send resume/CV and qualifications.
List ALL the software/tools that you will use. Also, list your experience in one sentence with a rating of your skill, for example: Adwords – 8/10
Personal goals you’d like to achieve in the next 12 months… in just 2 sentences.
How many hours per week are you looking to work?
What is your desired hourly rate?
What is your total AdSpend? Facebook and Google Ads?
There will be a Skype call interview between us, and video will be required.