Senior Paid Media Exec (PPC)

What you’ll be doing
– Developing and executing PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
– Conducting thorough keyword research to identify high-performing keywords and phrases.
– Creating compelling ad copies and optimising landing pages to improve conversion rates.
– Managing and optimising campaigns to achieve maximum ROI through continuous A/B testing and performance analysis.
– Analysing campaign performance data and generating detailed reports to provide actionable insights.
– Staying up-to-date with the latest industry trends and best practices to ensure campaigns are cutting-edge and competitive.
– Collaborating with the marketing team to align PPC strategies with overall marketing objectives.
– More importantly, you’ll be assisting the Head of Paid Media in researching opportunities for new clients, running audits and providing data for proposals.

Campaign Building Tasks
– Setting up new PPC campaigns from scratch, including account structure, targeting options, and budget allocation.
– Conducting comprehensive competitor analysis to inform campaign strategy and identify opportunities.
– Implementing advanced targeting strategies such as remarketing, demographic targeting, and custom audience creation.
– Monitoring and adjusting bids to maximise performance and stay within budget constraints.
– Creating and testing different ad formats, including text, display, and video ads, to determine the most effective approach.
– Utilising various PPC tools and platforms to streamline campaign management and improve efficiency.
– Troubleshooting any issues that arise and implementing solutions promptly to maintain campaign performance.

What core skills and experience you’ll have
– Proven and active experience as a PPC Executive (2+ years)
– Strong understanding of PPC concepts, metrics, and best practices.
– Proficiency in using PPC platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
– Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
– Strong copywriting skills with an ability to create engaging and effective ad copies.
– Experience with web analytics tools such as Google Analytics.
– Strong organisational skills with the ability to manage multiple campaigns and meet deadlines.
– Excellent communication skills, both written and verbal, with the ability to present findings and recommendations clearly.
– A proactive and results-driven mindset with a keen eye for detail.
– Relevant certifications such as Google Ads Certification or similar are highly desirable
– Desirable: experience in executing and contributing towards PPC strategies to achieve maximum success for clients