Senior Project Manager

As a Project Manager, you will oversee the planning, execution, and completion of various projects. You will work closely with cross-functional teams, including marketing, sales, and production, to ensure that projects are delivered on time and within scope and budget. Your role will involve research and analysis, developing go-to-market (GTM) strategies, and ensuring the seamless integration of our services into the real estate market.

Key Responsibilities:

Research and Analysis:
Conduct market research to identify trends, competitor strategies, and potential opportunities within the real estate and video editing industry.
Analyze data to provide actionable insights and recommendations to improve service offerings and market positioning.
Monitor industry developments and emerging technologies to keep the company ahead of the curve.

Project Planning and Management:
Define project scope, objectives, and deliverables in collaboration with senior management and stakeholders.
Develop detailed project plans, including timelines, resource allocation, and budgets.
Coordinate internal resources and third parties/vendors for the flawless execution of projects.

Stakeholder Communication and Management:
Act as the primary point of contact for project stakeholders, providing regular updates and addressing any concerns or issues.
Facilitate effective communication and collaboration between team members and departments.
Organize and lead project meetings, ensuring all team members are aligned and informed.

Quality Assurance and Risk Management:
Monitor project progress and performance, ensuring deliverables meet quality standards and client expectations.
Identify and mitigate risks and issues impacting project timelines, budgets, or outcomes.
Implement best practices and continuous improvement processes to enhance project efficiency and effectiveness.

Qualifications:
Project Management or a related field (5-10 Years experience).
Proven experience as a Project Manager, preferably in the real estate, marketing, or video editing industry.
Strong understanding of project management methodologies and tools (e.g., Agile, Scrum, MS Project).
Excellent research, analytical, and problem-solving skills.
Experience developing and executing GTM strategies.
Exceptional communication and interpersonal skills.
Ability to manage multiple projects simultaneously and work well under pressure.
Proficiency in project management software and Microsoft Office Suite.

Preferred Skills:
PMP or similar project management certification.
Experience with digital marketing and real estate SaaS strategies.
Knowledge of video and photo editing processes and software.
Saas background
Research and Analysis for the Project Manager Role

Market Research:
Identify the total addressable market (TAM) for real estate video and photo editing services.
Analyze the competitive landscape to understand the strengths and weaknesses of existing players.
Assess market trends, including the increasing use of digital marketing in real estate and the rising demand for high-quality visual content.

Customer Analysis:
Develop detailed buyer personas for real estate agents who are likely to use our services.
Identify key pain points and challenges real estate agents face in creating and editing property listings.
Gather feedback from potential users to refine our service offerings and value proposition.
SWOT Analysis:
Conduct a SWOT analysis to identify the company’s strengths, weaknesses, opportunities, and threats.
Leverage strengths and opportunities while addressing weaknesses and mitigating threats.
Go-to-Market (GTM) Strategy

Target Audience:
Focus on real estate agents, agencies, and brokers who frequently create property listings.
Segment the market based on geographic location, agency size, and listing volume.
Value Proposition:
Emphasize the benefits of using professionally edited videos and photos, such as faster property sales, higher listing engagement, and improved brand image.
Highlight unique selling points, including quick turnaround times, high-quality editing, and competitive pricing.

Marketing Channels:
Digital Marketing: Utilize SEO, PPC, social media advertising, and email marketing to reach potential clients.
Content Marketing: Create blog posts, video tutorials, and case studies showcasing the impact of professional editing on property sales.
Partnerships: Collaborate with real estate associations, software providers, and influencers to expand reach and credibility.

Sales Strategy:
Develop a sales pipeline and CRM system to manage leads and client interactions.
Offer free trials or discounted rates for first-time users to encourage adoption.
Provide excellent customer service and support to build long-term relationships and encourage referrals.

Metrics and KPIs:
Track key performance indicators such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and client satisfaction.
Continuously analyze and optimize marketing campaigns and sales strategies based on performance data.