Senior SEO Specialist

Summary of Responsibilities:

Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success

Job brief:

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities:

– Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
– Track, report, and analyze website analytics and PPC initiatives and campaigns
– Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
– Optimize copy and landing pages for search engine marketing
– Perform ongoing keyword discovery, expansion, and optimization
– Research and implement search engine optimization recommendations
– Research and analyze competitor advertising links
– Develop and implement link building strategy
– Work with the development team to ensure SEO best practices are properly implemented on newly developed code
– Work with editorial and marketing teams to drive SEO in content creation and content programming
– Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
– Knowledge of web development is a plus
– Knowledge of Google ads is an advantage

Requirements:
– 4+ years of experience as SEO Specialist
– Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
– Solid understanding of performance marketing, conversion, and online customer acquisition
– In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
– Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
– Experience with A/B and multivariate experiments
– Working knowledge of HTML, CSS, and JavaScript development and constraints
– Knowledge of ranking factors and search engine algorithms
– Up-to-date with the latest trends and best practices in SEO and SEM
– BS/MS degree in a quantitative, test-driven field

What We Offer:
* A competitive salary and benefits package.
* Opportunities for professional growth and development.
* A dynamic and supportive work environment.
* Health Insurance
*Work Hours: 11 am to 9 pm

If interested, please click the link below and fill-out the Job application form. We will contact you as soon as we review your qualification.

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