Senior SEO Specialist

As an SEO Specialist, you will play a pivotal role in driving organic growth and visibility for our clients across various industries. Your primary responsibility will be to create and execute effective SEO strategies, ensuring our clients’ websites rank higher on search engines and attract targeted traffic. You will work closely with our production team to understand our client’s business goals, conduct in-depth keyword research, and optimize website content to improve search engine rankings.

The Role:
Monitor and analyze website performance using SEO tools and analytics platforms, and provide actionable insights to improve rankings and user experience
Technical SEO Implementation
Strong knowledge of how to rank on Gemini, Copilot and ChatGPT
Set up Google Analytics, Google Search Console, Bing Webmaster Tools, and Conversion and Events in Google Tag Manager
Set up maintain, and optimize Google Business profiles and Bing Places profiles
Define and measure SEO metrics and key performance indicators
Create and implement link-building strategies
Negotiate backlinks. This task includes contacting other websites and companies and proposing a link exchange. Outreach has to be well-thought-out in order to bring results
Participate in production strategy meetings and liaise with the project manager
Monitor daily and monthly performance metrics to evaluate SEO strategy effectiveness
Provide recommendations for content and website link adjustments for optimal search engine rankings
Submit sites to search engines
Participate in monthly and ad-hoc training as required
Keeping fully abreast of the latest trends and innovations in all areas of web development & how it relates to SEO
Conduct comprehensive keyword research to identify high-potential target keywords for clients’ websites
Perform website audits and identify opportunities for technical SEO improvements
Collaborate with content creators to develop SEO-friendly content, focusing on relevant keywords and topics
Stay up-to-date with SEO trends, search engine algorithms, and industry best practices to continuously improve our strategies
Work closely with other digital marketing team members to align SEO efforts with overall marketing strategies and campaigns

Skills & Requirements:
5+ years SEO experience for a digital agency or multiple clients
Strong knowledge of SEO
Local SEO experience is required
Creative thinking skills and aptitude for new knowledge and best practices
Impeccable written and spoken English
Strong working knowledge of Google Docs
Strong attention to detail and accuracy
Data analysis and problem-solving mindset
Strong organizational skills, time management, and coordination skills
Ability to work quickly and within tight deadlines
Demonstrated ability to work remotely using platforms in Google, Microsoft and Zoom
Problem-solving, critical thinking, and analytical skills; must be comfortable making decisions with management guidance.
Certification in GA4 and GSC
Proficiency in SEO tools like Screaming Frog, Semrush, AHREFS, Spyfu, etc.
Strong knowledge of website architecture best practices
Must be able to successfully manage and complete multiple tasks within tight time constraints and budgets.
Must be able to demonstrate a strong understanding of SEO, and general Digital Marketing
Pillar Content and Keyword Cluster implementation
Structured Data Testing and Implementation
A/B Testing

Experience in the following is not required but would be a great asset:

Project tracking software (Teamwork, Monday, etc)
Working knowledge of mobile strategy and responsive web development and how it relates to SEO
REGEX
Hubspot
Google Looker
International SEO
Google Sheets Formulas
Working knowledge of online email marketing best practices
jQuery/ Javascript / AJAX
WordPress
Yoast
Shopify
HTML 5
CSS
Big Query
Google Adwords Certified
Facebook Blueprint Certification
Blog Index Bloat Analysis and Restructuring Campaigns
Work Arrangement:
Work Remotely
Pacific Standard Time Zone, with some flexibility available
Employee must have their own computer and fast internet connection