Senior SEO Specialist (Local SEO Expert) – (Day Shift, Remote)

ABOUT US:

We are a fast-growing SEO / Digital agency with a client-first mentality centred around trust and transparency. We create and execute digital performance strategies that solve complex challenges, delivering ROI and growth for our clients.

We are actively seeking an autonomous Senior SEO Specialist with significant expertise in Local SEO to join our fast-paced, dynamic team. This individual will not just follow a brief, but will use their comprehensive understanding of SEO to bring added value, insights, and innovative solutions. The perfect candidate will have a passion for improving website performance, boosting online visibility, and driving growth through targeted local SEO strategies.

This role requires hands-on experience in local SEO, link building for local websites, managing directory listings, and a proven track record of improving local search rankings, increasing local online visibility, and driving traffic and leads for local businesses.

RESPONSIBILITIES:

– Conduct advanced keyword research beyond just using standard SEO tools and practices.
– Perform comprehensive local SEO audits to identify gaps and opportunities, and implement necessary improvements.
– Conduct in-depth competitor analysis, looking at keywords, traffic, website structure, content, and backlinks.
– Analyze the SERP landscape to identify opportunities.
– Conduct technical audits to identify issues that could impact SEO and provide recommendations for resolutions.
– Prioritize tasks based on their potential impact on SEO.
– Perform content audits and optimization that align with search engine guidelines and the intent of the target audience.
– Aid content writers with content ideation, recommending topics and providing guidance for SEO optimization.
– Perform on-page optimization tasks, including semantic SEO integration.
– Conduct market analysis to inform SEO strategies.
– Perform Google Analytics audits and make necessary adjustments.
– Create comprehensive and detailed SEO reports.
– Track and monitor all SEO activities and campaign progress.
– Manage client budget and time allocations for SEO tasks.
– Build E-E-A-T signals for websites across various verticals to enhance their online authority.
– Optimize Google My Business listings for clients and build and maintain local citations.
– Improve online reviews and ratings for local clients.
– Execute effective link building strategies tailored to local businesses.
– Manage directory listings for local clients.
– Collaborate closely with clients, web developers, and content teams to ensure SEO best practices are implemented across all platforms and content.
– Identify keyword cannibalization, stagnant rankings, and underperforming content, providing analysis and recommendations for improvements.
– Collect and analyze analytics data, identifying trends and providing actionable insights.

QUALIFICATIONS:

– 5-7 years of proven experience as a Local SEO Specialist.
– Deep knowledge of local SEO best practices.
– Experience in link building specifically for local websites.
– Proficient in local SEO tools, including Google My Business, Google Analytics, and industry-specific local SEO tools.
– Experience managing directory listings.
– Experience with website optimization tools and keyword research tools.
– Strong problem-solving skills and attention to detail.
– Excellent written and verbal communication skills.
– Ability to work in a team and independently.

PLEASE NOTE:
Any applications received without resumes will not be accepted.

This is a Full Time Role NOT a Freelance position. You would be required to work the Melbourne, Australia time zone (9am-5pm AEST).