Senior Social Media Manager

JOB DESCRIPTION
We are looking for an experienced, passionate and creative Senior Social Media Manager to join our team. As a Senior Social Media Manager, you will be responsible for implementing our social media strategy in order to increase our online presence and strengthen our relationship with our customers and fans. You will be working closely with our other social media manager and the rest of our company’s marketing team.

The platforms that you’ll primarily work on and be responsible for are Instagram and Facebook. If you have skills / experience in TikTok and Pinterest, we will give you ownership of these accounts as well. As our Senior Social Media Manager, you will have a meaningful impact on our growth, bottom line and brand identity in an exciting, design-driven company where being creative is just as important as being analytical.

The ideal candidate excels in building relationships, is passionate about social media and interior design, is a strong writer with a keen visual eye, and thrives on performance-driven teams.

We are looking for a long-term team member who will stay and grow at our company. We offer competitive compensation, a good and stable work environment and plenty of growth opportunity.

PRIMARY RESPONSIBILITIES
**Content Development:**
– In partnership with our other Social Media Manager and Marketing Team, create and maintain social media content calendar that supports primary brand stories and goals while also tapping into seasonal moments and appropriate trends
– Create original, on-brand social media content that our followers will appreciate. Content will be a mix of product-related content as well as product-adjacent content (e.g., top sleep tips!)
– Leveraging data, identify UGC and inspiration imagery to be considered for posting
– Write effective content. Work with copywriters and designers to ensure content is informative and appealing
– Keep up to date with current news, pausing content and escalating to leadership where appropriate
– Partner with Marketing and eComm team members to create shot lists for social media, as needed
– Develop Instagram Stories templates and stickers. Using those templates and Instagram platform elements, create our Instagram Stories

**Posting:**
– Schedule content for Facebook, Instagram feed, Instagram Stories and Pinterest, either within the app or by using tools such as Sprout Social or Later
– Post Instagram Stories directly from Instagram app

**Affiliate Marketing & Community Management**
– Respond to all engagement and direct messages within 24 hours on weekdays
– Respond to all urgent engagement and direct messages within 24 hours on weekends
– Respond to engagement in normal US hours (range of acceptable times: 10pm PH – 9am PH)
– Author thoughtful, individualized comments and messages in the brand voice in response to comments on our pages, on images where we are tagged or where our product is depicted, and on images posted by brands and people we admire!
– Develop and maintain a live document with common questions and responses
– Adhere to rules and regulations – **no “black hat” social media techniques**! We want to build our brand presence organically

**Asset Collection**
– Request and gather UGC from our followers and fans in our Airtable database. Request content usage permission for all images that are within our brand guidelines. Follow up via email or direct message as needed for any assets we are especially eager to share.
– Obtain or verify permissions for any images submitted via direct message, email, influencer collaborations or other means and upload to our visual curation tool, editing beforehand as needed.
– With brand priorities in mind, investigate content leads identified by social media, press, and other means to create a library of aspirational imagery featuring our products

**Influencer Marketing**
– Identify influencers who we can work with as part of our influencer marketing strategy
– Execute on influencer marketing strategy and management, including cultivating our network of valued influencer partners

**Reporting & Strategy**
– Assist in regular content performance and competitive reporting and analysis
– Provide ad hoc qualitative social analysis
– Be our in-house expert on social platform updates and trends in social media, interior design, home, and retail, presenting out to team as needed
– Continuously seek ways to improve processes, recommending any tools or technology needed and subsequently serving as the primary point-of-contact for the relevant third parties
– Ideate new social activations, such as content series, engagement strategies, contests, and giveaways

COMPENSATION
– Pay schedule: Bi-weekly per our company’s standard pay policy
– Salary: $960 – $1,600/month (depending on experience)

REQUIREMENTS
– Proven experience managing a social media account with 20k+ followers. If you do not have this experience, this role will not be a good fit for you
– A track record of growing social media accounts organically
– At least three years of social media management experience
– Deep experience with Instagram and Facebook are required. Experience with Pinterest and TikTok are preferred, but not required
– Must have a passion for interior design and home goods, as well as prior experience working in this field. When you apply, please make sure to mention all the experience you have with home goods companies (e.g., bedding)
– Excellent English skills and meticulous in proofreading. Need to have excellent English skills and ability to write your own copy
– Loves building relationships and community
– Proficient with Adobe Photoshop, Lightroom, Canva or another platform that can be used to design your own graphics as needed; familiarity with web design and publishing
– Ability to work with our US team via email, Slack and Skype/Zoom. Highly preferred, but not required: experience with Airtable and Notion
– Stable, trustworthy highly dependable. Ideally someone seeking a long-term relationship where we can both grow from the relationship
– Detail- and deadline-driven
– Works well independently, but also comfortable taking direction from others
– Understanding of SEO and web traffic metrics
– Critical thinker and problem-solving skills

ABOUT HIEND ACCENTS
HiEnd Accents creates designer bedding and home decor. Founded by a husband-wife team in 2005, we remain a family business today. Our customers love our exceptional designs that span a diverse range of styles and our commitment to offering everyday luxury at accessible prices. We proudly serve a broad clientele, including department stores, furniture stores, boutique hotels, interior designers and retail customers. HiEnd Accents is based in Irving, Texas.

WHY HIEND?
Because we’re an awesome team with a great product and a big appetite. We’re growing quickly and are building a team that participates in that growth—as we grow, so will you. Our small size and fast-paced culture reward people who act and think like owners. If you’re someone who works hard, takes initiative and isn’t afraid to speak up, there’s no limit to how far you can go here!

Working at HiEnd Accents means that you can expect the following:
– **Competitive Compensation -** We offer a competitive compensation package, including benefits starting after 60 days (for full time team members). Benefits include HMO, SSS and Philhealth reimbursement, paid time off as well as other benefits
– **Professional Growth -** We invest in our people and make sure that they have the opportunity to continuously learn, grow and develop their careers
– **Great Team -** You’ll be joining a like-minded team of fun, friendly and enthusiastic people! We’re based half in Dallas and half in the Philippines.

HOW TO APPLY
– Please fill out the application at this link: Click to view/shr1agDSdHOYIphNf. Applications not submitted through this link may not be reviewed. Thank you for helping us maintain an organized application process!