Senior TikTok & Facebook Media Buyer

We are an e-commerce business that is in need of a full-time Media Buyer & Creative Director to be part of our push for even more growth! In our first 2 years, we closed off with nearly $7M. If you’re a Digital Media Buyer who can help make a difference, apply the phrase “I want $$$” at the start of your cover letter. We prefer someone with ad campaign experience in e-com – especially in the TikTok space. Get the creative freedom in handling campaigns & be part of our push for a massive growth phase.

What Will You Be Doing:
Identify target audiences by building customer avatars based on data and research.
Scout the competition and tap channels they haven’t reached yet
A/B Testing, Lookalikes, Retargeting Set Up
Overall campaign management, performance/conversion optimization, maximization of ROI/ROAS
Landing page optimization
Digital marketing projects management
Offer predictions into the potential cost of a successful strategy, help set ad budgets, and make sure that the campaign sticks to this budget without compromising on exceptional ad performance.
Continuously track results of campaigns and offer reports to help learn more about the target market and what corrections need to be done.
Manage all the backend work for the ads
Test new strategies
Continuously test new features as they are released
Continuously test old features week by week to see if any new media buying tactics are working better

What Are We Looking For?
Note: Please do NOT apply if you’re an agency owner, we’re looking for a direct freelancer we can manage directly.

Has experience managing at least USD300k+ Ad Spend / month
Can provide case studies of previous successes in Media Buying
Media-buying experience in By priority/weight:60%-Tiktok 20%-FB 20%-Google (YT, Google Ads)
Sharp, able to juggle several numbers in their head and make great decisions from these numbers quickly and effectively
Inventive clever decision-maker who can work quickly and independently
Have a keen eye for identifying new opportunities based on the data and not thinking they have to “stick to the track” as often you need to follow your own initiative and actively respond to the data even if it goes against everything you know. Data is king
Must have prior experience with analyzing creatives
Should be a go-getter and goal-oriented
Clever decision-maker who can work quickly and independently
Should have great attention to detail;
Familiarity in using the Tiktok Ads Manager
Must be able to communicate well in English

Please include the keyword DOG at the beginning of your response / application.

Details
Work Hours: 7PM EST – 3AM EST
Rate : $8 / Hour