SEO & Add Writer

Simplified Marketing is a vibrant digital marketing company committed to achieving results for our clients through diverse marketing strategies. We are looking for a talented SEO and Content Marketing Writer to join our team. If you love creating engaging content that boosts engagement and conversions, we’d love to meet you!

Job Description:

As an SEO and Ad Writer, you will be responsible for creating high-quality, optimized content that enhances our customer’s online presence, drives traffic, and converts leads into customers.

You must love writing, as this job focuses heavily on crafting content. Strong editing skills are also essential. You should be able to produce over 35+ pieces of content monthly, consisting of a mix of 1000-word blog posts and 800-word landing pages of content using writing tools like Surfer SEO or Zimmwriter. Additionally, you will be creating various ad copies and social media content calendars.

Being very deadline-oriented is crucial for this role.

You will work closely with the marketing team to develop and execute content strategies across various platforms, including websites, blogs, social media, and PPC ads.

Position Type: Full-time (Monday through Friday 9:00 am – 5:00 pm EST)

Key Responsibilities Based on Priority:

– SEO Content Creation

• Write and optimize blog posts, articles, website copy, and landing pages for search engines.
• Ensure all content aligns with SEO best practices and targets relevant keywords based on instructions.

– PPC Ad Copywriting

• Create compelling and conversion-focused ad copy for Google Ads, Facebook Ads, and other PPC platforms.
• Collaborate with the PPC team to develop and test ad variations to improve performance. Writer will follow a format based on instructions.

– Social Media Content

• Develop engaging and shareable content for social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create content calendars and schedule posts to maintain a consistent online presence.

– Content Strategy and Planning:

• Work with the marketing team to develop and execute content marketing strategies.
• Collaborate with designers, developers, and other team members to create cohesive campaigns.
• Adjust content strategies based on data-driven insights.

Qualifications:

• Proven experience as an SEO writer, content marketer, or similar role.
• Strong understanding of SEO best practices and search engine algorithms.
• Experience writing PPC ad copy and managing PPC campaigns.
• Proficiency in using one or more writing tools such as Jasper, ChatGPT, Surfer SEO, or Zimmwriter.
• Excellent writing, editing, and proofreading skills.
• Ability to research various topics effectively.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.
• Proficiency with social media scheduling platforms such as Hootsuite, Social Bu, etc.

How to Apply:

Interested candidates should submit the following:

• Your resume
• Cover letter*
• Writing samples showcasing your SEO, PPC, and social media content

*Responses to the following question in your cover letter:
a. Please share 1-2 examples of your best SEO-optimized content (blog posts, landing pages, etc.) and explain why you are proud of them.

b. Describe your typical process for writing content. Include the tools and resources you use and your approach to ensuring the content is engaging and effective.

c. Share your strategies for managing multiple writing projects and ensuring that all deadlines are met.

d. How do you approach receiving feedback on your writing? Describe a situation where you received constructive criticism on a piece of content and explain how you incorporated the feedback.