SEO Analyst

As an SEO/Content Marketing Analyst, you will play a vital role in enhancing our digital content’s traffic and revenue performance. Your primary focus will be on optimizing our website(s) and content for search engines to increase visibility and drive traffic. You will use data-driven strategies to analyze trends, identify opportunities, and implement effective SEO techniques.

Qualifications:
– Proven experience in SEO and content marketing.
– Proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools.
– Project management and content management tools experience.

Required Skills:
– SEO Expertise – Deep understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies.
– Analytical Proficiency – Proficient in using analytical tools like Google Analytics and
– SEMrush. Ability to interpret complex data and make informed decisions.
– Content Creation and Strategy – Strong skills in content creation and developing effective content strategies that align with SEO goals.
– Technical Knowledge – understanding of HTML/CSS, website architecture, and other technical aspects of SEO.
– Research Skills – Ability to conduct thorough market and competitor research to inform SEO and content strategies.
– Communication Skills – Excellent written and verbal communication skills for creating content and collaborating with teams.
– Adaptability – Staying up-to-date with the latest SEO trends and algorithm changes. Flexibility to adapt strategies accordingly.
– Project Management – Strong organizational and project management skills to handle multiple tasks and deadlines.

Key Responsibilities:
– Content Strategy
Develop and manage a content planning calendar.
Work closely with content creators to ensure all content is SEO-friendly and aligned with our brand and marketing objectives.
Identify, validate, and create a roadmap for content clusters and categories.
Conduct keyword researching and grouping to optimize existing content and uncover new opportunities.

– SEO Optimization
Implement and manage search engine optimization (SEO) strategies to improve organic search rankings.
Conduct keyword research, on-page optimization, and link-building tactics.

– Analytics and Reporting
Monitor and analyze website traffic and SEO performance using tools like Google Analytics, Ahrefs, and Airtable.
Prepare regular reports on SEO campaign performance and make data-driven recommendations for improvement.

– Market Research
Conduct competitor analysis and stay updated with the latest SEO trends and best practices.
Understand target audience behavior to enhance content relevance and engagement.

– Collaboration
Work closely with the content team to align SEO strategies with overall revenue and traffic goals.
Collaborate with web and content team developers to implement technical SEO best practices.
Complete weekly reports on content trends and recommendations