SEO and Digital Advertising Specialist

As the SEO and Digital Advertising Specialist at On Isla Experiences, you will play a critical role in enhancing our online visibility and driving targeted traffic to our websites. You will be responsible for developing and implementing effective SEO strategies, managing Google Ads and Facebook Ads campaigns, and tracking key metrics to demonstrate continuous growth over time and delivered in monthly reports that show impact from SEO work over time.
Key Responsibilities:
Search Engine Optimization (SEO):
Increase organic traffic growth.
Implement the three pillars of SEO – technical, on-page, and off-page optimization – with a meticulous attention to detail.
Conduct comprehensive website audits to identify technical issues and provide actionable recommendations for improvement.
Conduct and report SEO keyword research, content optimization, and strategic link building to boost website authority and drive traffic.
Google Ads and Facebook Ads Management:
Create and manage highly effective Google Ads and Facebook Ads campaigns that align with our business objectives.
Continuously monitor ad performance and make data-driven optimizations to ensure a high return on investment.
Conduct A/B testing to refine ad copy and creative.
Analytics, Reporting, and Output Schedule:
Use SEO tools such as SEMrush, Ahrefs, Screaming Frog, and others to gather data and insights.
Generate detailed monthly reports showcasing key performance metrics for SEO, including but not limited to:
Organic website traffic trends.
Keyword ranking changes and improvements.
On-page optimization results.
Off-page optimization efforts and outcomes.
Link building progress and impact.
Provide regular, scheduled updates to the team and management regarding the progress of our SEO campaigns.
Collaborate effectively with our team to ensure alignment between SEO efforts and overall business goals.
Be a great communicator, providing scheduled and consistent updates and detailed reports on the progress of our SEO campaigns.
Collaborate effectively with our team to ensure alignment between SEO efforts and overall business goals.
Dedication and Growth:
Demonstrate a dedication to learning and growth, never hesitating to ask questions and take on new challenges.
Meet time limits and deadlines consistently.
Qualifications:
Proven experience as an SEO Specialist or Digital Advertising Specialist with a demonstrated track record of delivering results.
References requested
Proficiency in various SEO tools
Strong analytical and problem-solving skills.
Excellent English written and verbal communication skills.
Self-motivated, with a hunger for new challenges and a commitment to continuous learning.
Knowledge of the travel and concierge industry is a plus.