SEO and Google Ads Specialist

Background
The Reliability Academy delivers world-class online training to clients and students across the globe. To date, we have helped 100+ companies, and trained 1000+ industry professionals, across 50+ countries in all major industries. Founded in 2018, we are headquartered in Brisbane, Australia but work virtually with most of our team based in the Philippines.

About Us
Our customers are in all parts of the world, from individuals to large multinational companies. We have big plans and are working to deliver our online training in 8-10 different languages to better serve our customers. We believe in being a force for good and that means:

– building a great company with a strong focus on our values and behaviours. We are building a small, but mighty team that truly enjoys working together and delivers a world-class product and experience to our customers.

– serving our niche to the best of our ability and reaching those less fortunate than us. To that purpose, we have launched the Reliability Academy Scholarship Program enabling students in developing nations to access our training with a 75% Scholarship
aligning our company mission and vision to the United Nations Sustainable Development Goals

The company is growing with a small team of full-time and part-time contractors working across the Asia-Pacific region, currently all reporting to the Operations Manager, also based in the Philippines whilst our Managing Director is based in Brisbane, Australia. We deliberately hire talent in different regions of the world to keep costs down, create diversity, and build a multi-lingual team.

Role Purpose
This role will be responsible for setting up Google Ads campaigns for our online training courses as well as taking over existing LinkedIn ad campaigns (currently run by another team member) and continuously improving performance of these campaigns. In addition, this role will also bring our SEO process completely in-house (we currently use an external consultant for SEO strategy). Please note, that this role will start as a part-time role (50%) but could expand to full-time depending on the skills and abilities of the applicant.

Responsibilities
As SEO & PPC Specialist your responsibilities will consist of:

SEO Management:
– Bring SEO strategy in-house and lead all SEO activities, including on-page, off-page, and technical SEO.
– Conduct keyword research, competitor analysis, and site audits to identify opportunities for improvement.
– Develop and implement link-building strategies.
– Optimize website content and structure to improve organic search rankings.
– Monitor and analyze SEO performance using tools like Google Analytics and SEMrush.
– Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

Google Ads & PPC Management:
– Develop, implement, and manage Google Ads campaigns for our online training courses.
– Conduct keyword research and selection for pay-per-click (PPC) campaigns.
– Write compelling ad copy and design ad creatives.
– Monitor, analyze, and optimize campaign performance to achieve ROI targets.
– Generate regular performance reports and provide insights for improvement.

LinkedIn Ads Management:
– Take over and manage existing LinkedIn ad campaigns.
– Continuously analyze and optimize campaigns for better performance.
– Collaborate with team members to align LinkedIn ad strategy with overall marketing objectives.
– Report on LinkedIn campaign performance and recommend improvements.

About You
Knowledge and skills are important, but we will primarily hire based on attitude and behaviour, which means:
– You are honest, reliable, and have a great attitude to work. You do what you say and say what you do.
– You are highly organised, pay attention to detail, and get things right the first time most of the time, but are not afraid to make a mistake and take responsibility.
– You take initiative, can work with relatively little supervision, and can manage a large diverse workload with competing priorities. You speak up when you don’t know something or don’t understand but are proactive enough to then go and find out and learn.
– You have the ability to learn, document, and maintain processes and Standard Operation procedures (SOPs) while working in a fast-paced environment.
– You can work well on your own but enjoy being part of a (virtual) team. You have no problem receiving feedback from others and acting on it.
– You are keen to take on extra responsibilities where you can – after all you are a talented individual!
– Ultimately you are the kind of individual who can make things happen and is excited by being part of a bigger vision.

Your Skills
– Proven experience as an SEO & PPC Specialist or similar role.
– Strong knowledge of Google Ads, LinkedIn Ads, and other PPC platforms.
– In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
– Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, or Moz.
– Strong analytical skills and the ability to interpret data and provide actionable insights.
– Excellent written and verbal communication skills.
– Certification in Google Ads (preferred).

You may not yet have all the desired skills, but don’t let that stop you from applying! If you think you would make a great candidate for this role please do apply, gaps in technical skills are things we can address through training.

What’s on Offer
This is a long-term virtual role allowing you to work from home. You will work during Australian business hours i.e. your workday will fall between 7 am to 7 pm GMT+10 to ensure overlap with the rest of the team. There will be a 3-month probation period.

Base pay between USD 800 and USD 1200 per month depending on experience and skills, with a 13th-month pay in December, 20 days of paid leave, an annual allowance of USD 1000 towards Private Health Insurance and a chance to earn a performance bonus up to 3 months of salary (subject to business and personal performance).

Applying
If you are interested, please complete the online application (see link below) summarising your background, experience, and what makes you an excellent candidate for the role. Tell us about yourself, your skills, and why you’re interested in working with us.

Application form: Click to view/to/dcRLj0hS

If you do not apply via the above link your application will not be considered. Messages on this platform will be ignored.

The application process will be extensive and quite involved: the first step is to complete the online application form via the link above. We appreciate people who pay attention to details so please start your application with the words “Blue Bananas”.

Once you have completed that application form, please go ahead and complete your online assessment via the link below and make sure you leave your full name and email so we can track your application:

Click to view/roles/lql2j0e8n6rbe/public-intro

Those application forms and online assessments will be reviewed, and the strongest candidates will be invited for online interviews. We aim to complete the interview process and have the successful applicant on seat by the end of July (or earlier).