SEO and PPC Specialist (Remote)

**About Us:**
Tooth Club is a dynamic and innovative dental company dedicated to providing high-quality services to our patients. We are seeking a talented and motivated SEO and PPC Specialist to join our remote team and help us enhance our online presence and drive targeted traffic to our website.

**Position Overview:**
We are looking for a remote SEO and PPC Specialist who is passionate about digital marketing and has a proven track record of optimizing websites for search engines and running successful PPC campaigns. While dental or cosmetic industry knowledge is preferred. The successful candidate will be responsible for improving our website’s organic visibility, managing PPC campaigns, and collaborating with the marketing team to achieve our business objectives.

**Key Responsibilities:**

1. **Keyword Research:** Conduct comprehensive keyword research to identify relevant search terms for SEO and PPC campaigns.

2. **On-Page SEO:** Optimize website content, meta tags, and structure for improved search engine rankings.

3. **Off-Page SEO:** Build high-quality backlinks through ethical link-building strategies.

4. **Technical SEO:** Conduct site audits, resolve technical issues, and ensure the website is SEO-friendly.

5. **PPC Campaign Management:** Create and manage PPC campaigns on platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.

6. **Ad Copywriting:** Write compelling ad copies that resonate with our target audience and drive click-through rates.

7. **Budget Management:** Monitor and manage campaign budgets to ensure efficient use of resources.

8. **Analytics and Reporting:** Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.

9. **Competitor Analysis:** Stay updated on industry trends and conduct competitor analysis to identify opportunities for improvement.

10. **Conversion Rate Optimization (CRO):** Collaborate with the web development team to optimize landing pages and improve conversion rates.

**Qualifications:**

– Proven experience as an SEO and PPC Specialist with a minimum of 3 years in the field.
– Proficiency in SEO tools.
– Experience with Google Ads, Bing Ads, or other PPC platforms.
– Strong analytical skills and the ability to use data to drive decision-making.
– Excellent communication and collaboration skills.
– Self-motivated and able to work effectively in a remote team environment.
– Knowledge of the dental or cosmetic industry (preferred, but not essential).