SEO/ Copywriting Executive

We are currently seeking an experienced SEO and Copywriting Executive to join our dynamic marketing team. This individual will play a key role in optimizing our digital content for search engines, creating and implementing innovative SEO strategies, and crafting engaging copy that drives engagement and leads for our B2B clients.
Responsibilities:
Develop and execute effective SEO strategies to enhance organic search rankings, drive website traffic, and increase lead generation.
Conduct keyword research to guide content creation and optimize website content.
Develop engaging, clear, and concise copy for the website, blog, email campaigns, and social media platforms.
Review and optimize existing content for improved user experience and SEO ranking.
Collaborate with the marketing team to align SEO strategies with overall marketing goals.
Analyze and report on SEO performance and make data-driven decisions to enhance strategies.
Stay updated with latest SEO and digital marketing trends and best practices.
Qualifications:
Bachelor’s degree or equivalent in Marketing, English, Journalism, or a related field.
Proven experience as a SEO specialist and copywriter.
Strong knowledge of SEO tools, best practices, and Google Analytics.
Exceptional writing and editing skills, with a keen eye for detail.
Demonstrable experience with creating online content (e.g., blog posts, product descriptions, email newsletters).
Proficient with CMS (e.g., WordPress) and other relevant digital platforms.
Ability to meet deadlines and effectively manage multiple projects.
Excellent communication and teamwork skills.
Case Study Requirement:
In addition to your application, please develop a brief SEO and copywriting strategy for a hypothetical B2B software company looking to drive leads. Your strategy should outline the following:
SEO techniques to improve website visibility and rankings.
Keyword research and implementation approach specific to the software market.
A sample landing page copy promoting one of the software solutions using your identified keywords.
A proposed blog post topic relevant to the brand, including a brief outline and SEO-focused title.
Please submit your strategy along with your resume and cover letter to this listing. We look forward to understanding your expertise in both SEO and copywriting.