SEO & CRO Specialist (Urgent)

We are seeking an experienced and results-driven SEO & CRO Specialist to join our dynamic marketing team.

Who We Are:
We are brand strategists, critical thinkers, creatives, and results-obsessives. There’s not much that gives us greater kicks than a KPI on an upward trajectory.

121 Group is a full-service brand, marketing, and digital agency with expertise in both B2C (business-to-consumer) and B2B (business-to-business) solutions across all digital and traditional channels.

We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.

Job Summary:
You will be responsible for optimising our customers website to improve search engine rankings and enhance user experience to drive conversions. This role requires a deep understanding of SEO best practices, a strategic mindset for CRO (Conversion Rate Optimisation), and the ability to analyse data to make informed decisions

Responsibilities:
SEO Strategy & Implementation:
– Develop and execute effective SEO strategies to improve organic search rankings and drive traffic.
– Responsible for creating SEO deliverables (Website Optimisation, Technical Audit, Link Building Strategy, New Market Research, and Blog Content Research).
– Monitor and analyse SEO performance using tools like Google Analytics, Search Console, and SEO software.
– Provide SEO expertise for reporting, linking campaigns, conversion goals, on-site & off-site optimisation.
– Provides assistance with SEO Proposals.
– Helping SEO Managers and other specialists out on tasks.
– Provides assistance with Migration SEO Audits.
– Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

Conversion Rate Optimisation (CRO):
– Develop and execute CRO strategies to improve the user experience and increase conversion rates.
– Conduct A/B testing, multivariate testing, and user behavior analysis to identify areas for improvement.
– Analyse website traffic and user engagement metrics to identify conversion bottlenecks.
– Create and maintain landing pages optimised for conversion.

Content Optimisation:
– Collaborate with the content team to ensure all content is SEO-friendly and aligned with the overall SEO strategy.
– Optimise existing content for better search engine visibility and user engagement.
– Develop and implement content strategies to support SEO and CRO goals.

Reporting & Analysis:
– Prepare regular reports on SEO and CRO performance, highlighting key insights and actionable recommendations.
– Track, analyse, and report on key performance indicators (KPIs) such as organic traffic, bounce rate, conversion rate, and ROI.
– Use data-driven insights to refine and optimize SEO and CRO strategies.

Requirements:
– Candidates must possess at least a Bachelor’s/College Degree in Computer Science, Information Technology, Marketing or equivalent.
– At least 2 years of proven experience as an SEO Specialist, CRO Specialist, or similar role.
– 2+ years experience in an agency or in-house role.
– Strong understanding of search engine algorithms and ranking factors.
– Excellent high level of organisational and time management skills.
– Understanding of search engine algorithms and ranking methods.
– In-depth experience with website analytics/ SEO tools such as Google Analytics, Google Search Console, Screaming Frog, Deep Crawl & SEM Rush.
– Familiarity with WordPress, Shopify, Magento, or other content management systems.
– Knowledge of keyword research and data mining tools.
– Able to complete competitive analysis of other companies within the industry.
– Familiarity with WordPress, Shopify, Magento or other content management systems.
– Up-to-date with the latest trends and best practices in SEO.
– Ability to work with minimum supervision in a busy environment.
– Excellent analytical skills and attention to detail.
– Effective communication skills, including speaking, writing, and active listening.
– Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Desirable:
– In-depth knowledge with technical SEO & CRO.
– Has experience working with e-commerce and medical sites.
– Knowledge of HTML, CSS, and basic web development principles is a plus.