SEO Executive

Key Responsibilities
• Clients SEO strategy, maximising organic visibility and traffic.
• Conduct keyword research and gap analysis, proactively identifying opportunities.
• Maximise ethical link building opportunities and manage backlink profile.
• Keep key stakeholders informed, internal and external.
• Work closely with wider teams to champion SEO and make sure best practices are met.
• Work with the wider SEO and marketing team on various projects covering all aspects of SEO and digital marketing.
• External agency management.
• Help with migration projects including the mapping of URLs, 301 redirecting from the old to the new.
• Support with raising and fixing various bugs and enhancements.
• Support with the development and implementation of larger technical projects.
• Help educate and train wider next teams and key stakeholders on the importance of SEO, best practices and how it impacts their remit.
• Generate/support with various weekly and monthly reports focusing on key KPIs.
• Blog writing is essential as part of the SEO growth

Measures of success
• Grow organic traffic, visibility and revenue.
• To successfully deliver an SEO strategy that maximises return on investment.
• To keep all stakeholders well informed and confident in our SEO strategy.
• Be the go to SEO expert and to educate various stakeholders.
• To ensure all website changes/developments are SEO friendly, fully optimised and minimise any loss.
• Become a highly functioning member of the SEO, providing support and expertise.
• Successfully manage projects effectively maximising opportunity.
• Always be up to date with the latest trends and industry changes and be able to adapt our strategy/priorities accordingly.

About you:
• 2+ years SEO experience, within an in-house or agency team.
• Working on successful SEO projects for ecommerce sites.
• Experienced in conducting keyword research, competitor analysis, SEO audits and highlighting areas of improvement.
• Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.
• The ability to communicate effectively to all levels within the business and to external stakeholders.
• Strong analytical and reporting skills.
• Experience of using SEO tools such as SEMRush, Lumar (Deep Crawl), Screaming Frog, Pi Data Metrics, Search Metrics, Ahrefs, Majestic, Search Console and so on.
• Experienced in every aspect of SEO, onsite and offsite.
• Must have a flexible attitude and the ability to work under pressure.
• Be up to date with the latest SEO trends like E-A-T, CWV and so on.
• A team player with a positive attitude.

Desired Skills And Experience
• Experience with large B2C ecommerce sites.
• Knowledge of other online marketing channels i.e. PPC, PLAs.
• Experience of working with fashion/lifestyle ecommerce sites.
• Local SEO experience and managing store listings.
• International SEO experience.