SEO expert

We are a woman owned, woman led company, passionate about providing safe and reliable child care to families. We believe in advocating on behalf of our caregivers for fair pay, appropriate benefits and safe work environments. We are looking for an SEO expert to join our team to help further our mission of providing highly educated and highly qualified caregivers for the families in the Austin and San Antonio, Texas areas.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
We are rebuilding our website and need a proposal for SEO optimization

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns in order to maximize ROI.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Set up and verify Google Analytics. This includes setting up bot and spam referral filters.
Set up and verify Google Search Console. This includes submitting XML your sitemap to Google and creating one if needed.
Submit and the fetch the website as Google for prompt indexing.
Review website’s current title tags, meta descriptions, and H1 tags, and optimize them as needed.
Add relevant JSON schema markup to your website.
Run a page speed test and provide a report. Improve it if it’s slow.
Check the website for 404 errors and fix if any are found.
Submit our website to all major search engines.