SEO Expert Needed – Local Based U.S. Business

Looking for a highly experienced Local SEO expert for part time hourly work (10-15 hours a week). This is for a small local based service business in the United States. Needed is someone that can work with us to develop the right SEO strategy to maximize the volume of inbound organic traffic. We are flexible on the time of the day and days you prefer to work. Please see our requirements below and reply with the phrase LOCAL SEO 2023 in the subject line. Please include a resume, portfolio, website, or any examples of previous work. Please DO NOT APPLY if this is not your main focus of work and it’s an “additional skill”. Thank you for taking the time to apply.

SEO Specialist Essential Skills
• Minimum of 3-5 years full time experience with Local SEO work
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool and Google My Business
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, Click to view, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• Onsite / offsite SEO
• White hat / black hat
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade

SEO Specialist Roles & Responsibilities
• Develop optimization strategies that increase the company’s website search engine results rankings
• Competition research and analysis
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Advise on content for writing compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Weekly Duties
• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with the owner to manage SEO strategy via Zoom, Slack, or Google Meetings
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Suggest changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.