SEO Expert – Website Optimization and Content Strategy Specialist Focused on Conversions

We are a thriving law firm committed to providing exceptional legal services with a focus on personal injury cases. Our team is dedicated to delivering top-notch representation to our clients. With a strong online presence and impressive traffic stats, we are now seeking an experienced SEO Expert to join our team and take our digital presence to the next level.

Job Responsibilities:
1, Complete G4 Setup with Google Analytics:
— Ensure a comprehensive setup of Google Analytics to accurately track website performance and user behavior.
2. Optimize Website for SEO and Conversions:
— Conduct thorough website audits to identify areas for improvement in terms of SEO and conversion optimization.
— Implement on-page and off-page SEO strategies to enhance our website’s visibility on search engines.
— Collaborate with the team to develop and execute strategies that improve user experience and drive conversions.
3. Assist with Re-Branding SEO
— Manage SEO during our company re-brand, including a change in website URL and business name.
— Ensure a smooth transition and minimal impact on organic search traffic.
— Collaborate with the marketing and design teams to align SEO efforts with the new brand strategy.
4. Content Strategy and Implementation:
— Evaluate existing content and identify opportunities for improvement.
— Make recommendations to enhance the quality and relevance of our content.
— Work on content consolidation and page optimization to boost SEO and user engagement.
— Create and implement a content strategy that aligns with our brand and objectives.
5. Conversion Rate Optimization:
— Identify conversion bottlenecks and propose strategies to improve the conversion rate.
— Collaborate with the team to implement changes aimed at increasing the number of qualified leads.
6. Collaboration and Reporting:
— Collaborate with the law firm owner and other contractors to ensure a cohesive digital strategy.
— Provide regular reports on website performance, SEO metrics, and conversion rates.
— Stay abreast of industry trends and algorithm updates to continuously improve our online presence.

Qualifications:
– Proven experience in SEO and website optimization, preferably within the legal industry.
– Expertise in setting up and configuring Google Analytics, and familiarity with Google Tag Manager.
– Strong analytical skills with the ability to interpret data and make actionable recommendations.
– Demonstrated success in improving website conversion rates.
– Excellent communication skills and the ability to work collaboratively with cross-functional teams.

To Apply:
Submit your resume, a cover letter, and examples of successful SEO projects. To be sure we review your application, you must include the phrase “Maximize SMPC Conversions” in your email subject line.