SEO for a local service business

Do you have experience increasing conversions for small local businesses? This job is for you!

Responsibilities:
– Generate form submissions from people interested in home renovation services
– Manage a Google Ads account ($600 budget), create new campaigns and optimize existing campaigns
– Provide article outlines for a content writer
– Send weekly video reports discussing the week’s work and insights

Activities that will support conversions:
– Keyword Analysis
– Competitor Analysis
– Site Audits
– On-site optimization (internal linking, content structure, alt tags, etc)
– Click-through rate optimization (recognizing underperforming pages and changing their layout, etc)

In Trello
– Find, change and complete tasks assigned with deadlines (this is a mostly self-directed job)
– For any items you need from the rest of the team, create a Trello card for them
– Keep detailed checklists, keep files organized, recognize an opportunity to document and refine a process
– Submit work for review before publishing.

Salary:
– $850/mo for full-time work (40 hours a week)
– Opportunities for Bonus
– We observe the 13th month

Work Schedule:
– 40 hours per week, flexible hours
– 21 days/year of paid time off, including all vacation, sick, and personal leave days.

Considerations:

Critical Thinking- A star SEO goes beyond simply downloading spreadsheets from Ahrefs. We think critically about how to improve a website, basing recommendations on data and experience.

Communication- Be willing to communicate not only questions and answers, but any insights you find along the way.

Follow Through- Create future reminders for yourself and others to make sure that all tasks were completed and automations were executed. Resolve any uncertainties by asking questions or using resources to find the answers.

Project & Time Management – Be comfortable with the time estimated to complete a task and/or project. Management of Deadlines is crucial.

Thoroughness- Take the time to double check work. Our clients trust us to provide error-free services, and we strive to do our best. Care about creating high-quality goal-oriented work, with a focus on KPIs.

Efficiency- if something can be automated, take the time to set up the automation. Don’t be afraid to bring up solutions to help streamline a process.

Motivated- Complete each task as thoroughly as you can within the allotted time. For example, if your assignment is to complete a competitor analysis and we give you an estimated time of two days to complete the task, spend the entire two days discovering more about how the competitors drive conversions and where opportunities to outperform the competitors lie.

Software Skills:
– Google Docs
– Google Sheets
– Google Ads
– Google Analytics
– Google Search Console
– Ahrefs
– WordPress (as an admin using WYSIWYG, not a developer using code, CSS is a plus)
– Loom screen recording
– Be comfortable with Trello cards; creating cards, assigning cards, and setting due dates.

Include in your application:
– A link to a web-hosted video introducing yourself. Let us know why you are a good fit for this job, your short-term and long-term career ambitions, and a little bit about you as a person.

– A link to a Google Doc that includes screenshots and text descriptions of projects you are proud of. Choose projects that have relevance to this job description, such as successful Google Ads campaigns and increases in organic traffic.

– References from people you have worked for

– List a few sources of SEO news that you follow. These can include SEOs that you admire.

– A list of Softwares and tools you are proficient in

Thank you for your consideration!