Job Description
SEO Specialist will drive SEO team to Search Engine Optimization strategy to increase the company’s and clients’ website search engine results rankings, ecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI. He/She will be part of day-to-day execution and maintenance of SEO strategies, including keyword research, analysis, portfolio management, and opportunity analysis. He/She will work closely with the developers and our Sales team to communicate technical and campaign details to our clients and implement the initiatives underlying the SEO strategy. The SEO expert will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPI’s determined by the client and/or the Company.
Responsibilities
• Set and execute strategies to improve the organic rankings and search traffic
• Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance
• Keyword research to identify and discover new targeting keywords and explore content strategy
• Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
• Manage & report SEO performance and optimization efforts on an ongoing basis
• Work with team to develop and execute site migration, content, and redirect strategies for large and complex websites
• Keep abreast of the latest SEO tools and techniques, communicate learnings, and coach SEO coordinators in a mentoring role
• Skilled in competitive analysis and identifying strategies both in On-Page & Off Page Backlink to facilitate our clients in optimizing their SEO keywords ranking
• Collaborate with different teams, such as website management, content, UI design, and digital marketing team on execution of projects
• Provide SEO analysis and recommendations on the structure of websites and web pages
• Support Sales team in SEO pre-sales pitch with prospecting clients to explain SEO campaign strategies
Qualifications
• Minimum 2 years technical SEO experience working with clients in different industries
• Excellent time management and communication skills required
• Tactical/Technical implementation experience in working with multiple complicated sites and migration of sites
• Knowledge of Google Analytics and Google Search Console tools
• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
• Experience setting up, optimizing, and creating internal site search strategy
• Understanding of HTML and CSS
• Experience creating strategy or resolving SEO issues
• Bachelor s degree in Marketing, Business or related field preferred
Expectations
• SEO expert is responsible for optimizing Verz SEO campaign as well as assigned client SEO projects to manage.
• Formulate A/B testing , recommend different experiments with SEO techniques to improve focused keywords ranking of Verz SEO campaign each month
• Excellent communication skills to explain his tactics coherently
• Coach SEO coordinators and junior SEO team members to resolve SEO issues, when consulted
• Understand the technical limitations of certain websites and able to guide SEO coordinators in the team to articulate to our web developers or clients
• Sassy in marketing and when consulted, the expert is able to share insights, analysis of any of our clients SEO campaigns that are not having satisfactory performance
APPLY FOR THIS JOB:
Company: palomino
Name: Alvin Tan
Email: